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LIGHTBLUE* appoints new Partner

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Dubai-based experiential agency, LIGHTBLUE* has promoted Craig Borthwick to the role of Partner. Craig joined LIGHTBLUE* in 2012 as Account Director and most recently held the role of Client Services Director, where he worked with brands such as Adidas, Heineken and Mercedes. In his new role, he will commit to offering brands an integrated approach with experiential marketing and help expand and build relationships with global brands.

“I will focus on solidifying LIGHTBLUE*’s position as a true MENA agency and fortify our relationship with global enterprises that wish to widen their reach across the region, while increasing our own offering with a regional focus,” says Craig.

LIGHTBLUE welcomes Megan Kemp

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Megan Kemp has joined Dubai-based experiential agency LIGHTBLUE as Account Manager. Having been shortlisted for Best Youth Marketing campaign in the Effie MENA 2014 Awards, Megan previously worked at Iris Middle East as Account Executive, working across FMCG and retail accounts.

In her new role, Megan will oversee key accounts including Sirocco, Emirates Leisure Retail, PlayStation and Virgin Megastore.

“I am delighted to be part of an innovative team in a rapidly expanding experiential agency in Dubai,” says Megan.

For further information, contact Megan Kemp at megan.kemp@lightblueww.com / +971 (0)55 340 2938

LIGHTBLUE expands its UK presence

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Dubai-based independent experiential agency LIGHTBLUE will open a new London office in Shoreditch. The new office will serve existing LIGHTBLUE clients, such as Gruppo Campari, and will offer a strategic base for new business opportunities as the agency continues to grow.

The new Shoreditch office will be LIGHTBLUE’s second in the UK – their first, in Glasgow, was opened in 2013. The creative outfit also has offices in Cape Town, Melbourne and Dubai, with the latter serving as its head office where the company started over seven years ago. LIGHTBLUE’s portfolio of active clients includes Reebok, Adidas, Perrier, Sony PlayStation and Costa Coffee. Outside of Dubai, the agency works with Heineken, Budweiser and Tiger beer brands as well.

The expansion comes at the same time as LIGHTBLUE celebrates its continued experiential work with Gruppo Campari on its Italian brands in the UK.

“LIGHTBLUE’s growth into other markets has been steady and while it is common for companies with large networks to move to places like Dubai from London, it is quite rare to see an independent outfit like ours move in the opposite direction,” says David Balfour, Managing and Creative Partner, LIGHTBLUE. “I think it shows our ambitious intent and it’s a move that we’re all very excited about.”