Leo Burnett Dubai – The Media Network

Leo Burnett Dubai to represent Lenovo

December 22, 2018/in Account win, Featured /by Suad Ashimi

Leo Burnett Dubai, part of Publicis Groupe has been appointed to represent Lenovo in the Middle East and Africa. Founded in 2009, the technology brand offers consumers a range of products from smartphones to laptops. Leo Burnett will provide strategic support to the team at Lenovo while collaborating to develop a long-term advertising strategy to drive the brand’s business objectives.

“Lenovo is a pioneering technology brand, and the scope of its advertising brief reflects this,” says Kamal Dimachkie, COO, Publicis Communications MEA. “We are delighted that Lenovo has chosen Leo Burnett as its preferred partner. We are confident that our comprehensive advertising solutions will create a broad spectrum of possibilities for interaction, optimize visibility and help maintain Lenovo’s leadership in the region.”

Leo Burnett Dubai to represent Spotify

December 2, 2018/in Account win, Featured /by Suad Ashimi

Leo Burnett Dubai, part of Publicis Groupe has been appointed to represent Spotify in the UAE. Launched in November 2018 in the UAE, the Swedish platform provides music streaming services in any device. Leo Burnett will help widen the appeal of the music streaming platform amongst a Middle Eastern audience, raise brand awareness and bring forward talents to support the brand.

“Spotify is at the forefront of digital disruption in the music space,” says Kamal Dimachkie, COO, Publicis Communications. “As an agency that embraces a forward-thinking approach, it was little surprise that there was a great synergy between our two teams from the get-go. We are thrilled to be working with Spotify to help propel the brand and to be a part of its ambitions in the region.”

Leo Burnett Dubai makes new appointment

October 14, 2018/in Featured, Movers & Shakers /by Suad Ashimi

Leo Burnett Dubai, part of Publicis Groupe has appointed Joëlle Jammal to the role of Deputy Managing Director. With over 25 years of experience in advertising across the MENA region, Joëlle previously worked across brands such as McDonald’s, Bel and Ferrero and most recently worked with Leo Burnett Jordan where she held the role of Managing Director. In her new role, Joëlle will play an integral part in the growth of the agency while also being the key point of contact for senior clients across the organisation.

“I am excited by the new challenge of growing our business and the relationships I have built over the last ten years with the team at Leo Burnett and our clients,” says Joëlle. “We will continue to grow our multi-channel offering to our clients, and ensure a holistic approach to creative across all touch points.”

Leo Burnett to handle SCTDA

November 21, 2017/in Account win, Featured /by Suad Ashimi

Leo Burnett Dubai, part of Publicis Groupe has been appointed to represent Sharjah Commerce and Tourism Development Authority (SCTDA) in the UAE. Leo Burnett Dubai will develop multi-media campaigns and will work alongside Optimedia to provide radio, print and digital awareness for SCTDA across the UAE.

“The SCTDA tells the unique and beautiful story of Sharjah and Leo Burnett is particularly proud to partner with them and have the opportunity to tell their story that many from across the region will appreciate,” says Kamal Dimachkie, Executive Regional Managing Director, Leo Burnett Dubai. “Naturally, we look forward to providing SCTDA with a collective Publicis Groupe support and digital capability for their campaign.”

Leo Burnett secures Emirates Airline

April 14, 2016/in Account win, Featured /by Emily Churchill-Owen

Leo Burnett Dubai has won the account for Emirates Airline’s creative business across the Middle East and North Africa (MENA) markets. The account will include strategy and creative development in order to support Emirates business in the region.

“Emirates has been a force in the region and is a global leader in the field of travel,” says Kamal Dimachkie, Executive Regional Managing Director, Leo Burnett Dubai. “Just like it has redefined the industry in which it operates, the Emirates brand continues to lead and to innovate. We will support them with daring ideas and lateral communication solutions that enable them to achieve their objectives.”

Leo Burnett wins at ADC Awards

May 4, 2015/0 Comments/in Award win /by Emily Churchill-Owen

Leo Burnett was the most awarded agency at the 94th Art Directors Club (ADC) of New York Awards in Miami last night. The agency won a total of 32 awards including: The Tomorrow Award, The Designism Cube, 10 Silver, two Bronze and six Merit awards for its work from its global network of offices. Notably, Leo Burnett won the Network of the Year award, with Leo Burnett Dubai being named Agency of the Year, making it the first agency in the MENA region to have claimed the honour.

Leo Burnett Dubai was also presented with the prestigious Black Cube for Advertising, the best in show award, for it’s ‘Two for one’ campaign for du in the United Arab Emirates, headed up by Saad Yusuf, Group Communication Director, Leo Burnett, Dubai. This was the first time in the awards’ 94-year history that an agency from the region won the award, presented to entries in the Design, Digital and Advertising categories at the discretion of an unanimous jury.

“The ADC awards not only represent a great achievement for us but also represents many ‘firsts’ for us” says Saad. “The UAE’s first home-grown creative campaign, ‘du Tuesday’s’ global recognition over the past two years at international awards shows is reflective of a maturing UAE creative industry. These accolades couldn’t have been possible without the partnership of du, Ali Ali, Maged Nassar, DejaVu and our team at Leo Burnett Dubai.”

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