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Active DMC makes new promotions

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Dubai-based agency, Active (Digital. Marketing. Communications) has promoted Lauren Brush and Stanislava Burianek to the role of Associate Account Directors. With a combined ten years of experience in public relations and communications, Lauren and Stanislava, and with four years within the agency, most recently held the role of Senior Communications Consultants. In their new roles, Lauren will lead a portfolio of healthcare, technology and industry clients and focus on expanding the healthcare division in the agency while Stanislava will handle all banking and finance clients while providing quality marketing and PR services.

“Lauren and Stanislava are ready for their extended leadership roles that include driving agency business growth and servicing clients’ diverse communication needs across Middle East,” says Sawsan Ghanem, Managing Partner, Active DMC. “I believe the road to successful growth and expansion is to focus on nurturing the talent from within and supporting leadership opportunities. Lauren and Stanislava possess a strong can-do attitude and complement each other. We look forward to seeing them assume their new senior roles and achieve further great results for our clients, partners, team and agency.”

PRCA MENA announces award winners

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Winners of the PRCA MENA Awards have been announced following the conclusion of this year’s awards ceremony on February 21, 2018. Held at the Renaissance Hotel Downtown, the awards focused on recognising and celebrating the best of the best PR and communication campaigns, teams and individuals across the Middle East and North Africa.

Winners included Brazen for Best PR Campaign Media Relations and Small Agency of the Year, Seven Media for Large Agency of the Year and Best PR Campaign Digital, Hill+Knowlton Strategies for Best PR Campaign Business to Consumer, Markettiers for Best PR Campaign Results on a Budget and BPG Cohn & Wolfe for Best PR Campaign Influencer Relations. The awards also honoured Lauren Brush, Senior Communications Consultant at Active DMC for Rising Star of the Year and Lucy O’ Brien, General Manager at FleishmanHillard for PR Leader of the Year.

“It is a great pleasure to announce the winners of the PRCA MENA Awards 2018,” says Leanne Foy, General Manager, PRCA MENA. The breadth and depth of the campaigns, teams and individuals that we’ve seen this year demonstrates the strength of communications across the region.”

Active DMC makes new promotion

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Dubai-based agency, Active (Digital. Marketing. Communications) has promoted Yasser Zeriz to the role of Senior Account Executive. Having joined Active DMC in 2015, Yasser previously held the role of Account Executive, where he grew and supported the team in Arabic media relations. In his new role, he will continue to work with the team and take a deeper role in client management as well as digital strategy.

“Yasser has taken an impressive role in agency – quickly winning the respect of many of our clients,” says Lauren Brush, Senior Communications Consultant, Active DMC. “He is a pleasure to have on this team and we are very lucky to have him!”

Active welcomes new Senior Communications Consultant

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Dubai-based agency, Active (Digital.Marketing.Communications) has appointed Lauren Brush to the role of Senior Communications Consultant. With over ten years experience in the corporate communications and media field, Lauren previously worked with the American Osteopathic Association (AOA) as Media Relations Manager and most recently with APCO Worldwide as Senior Consultant, where she offered her expertise on thought leadership, global positioning and digital as well as traditional media across a portfolio of clients. In her new role, she will work on driving the company’s B2B and B2C communications campaigns as well as contribute towards the agency’s growth as an integrated marketing communications consultancy.

“From the perspective of the Joint Managing Director, Sawsan Ghanem and myself this is a tremendously exciting hire for the agency and our continuous evolution as an integrated marketing communications consultancy,” says Louay Al Samarrai, Joint Managing Director, Action (Digital. Marketing. Communications).