Kodak has reached an agreement with Dubai Media Inc (DMI) to install the first KODAK PROSPER 6000C Press in the Europe, Africa and Middle East region (EAMER). DMI plans to use the PROSPER 6000C Press at the heart of its Smart Printing Services initiative in the UAE, which will see the introduction of reader-customised newspapers and other advanced printing services.
The Press enables DMI’s printing division, Masar Printing and Publishing Company, to offer readers the opportunity to select the topics they are most interested in and have a personalised newspaper delivered to their door. This latest innovation will result in more efficient page inventory management, less waste, smoother production processes and a better reader experience. Additionally, the PROSPER 6000C Press will enable Masar to print production quality books on-demand and satisfy new demands of direct mail products.
“We are excited about the implementation of the PROSPER 6000C Press with DMI to address the Smart Printing Services initiative for the UAE government,” says Phillip Cullimore, Managing Director – EAMER, Kodak. “DMI will be the first printing partner in EAMER to implement the PROSPER 6000C Press technology, and will be actively addressing the need for efficient news and publishing production. The exceptional quality requirements for this initiative will be achieved by a the PROSPER 6000C Press, as it aspires to be the best solution in regards to quality and productivity to meet the demanding needs established by the Smart Printing initiative.”