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BPG Cohn & Wolfe makes senior appointments

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BPG Cohn & Wolfe has made three new appointments following the expansion plan of its corporate and technology practice. Hala Sarieddine has taken on the role of Account Director having previously worked with Weber Shandwick and most recently with Hill+Knowlton Strategies. Also appointed to the role of Account Director is Ajith Henry who has experience in handling financial services clients and previously worked with APCO as well as ASDA’A Burson-Marsteller.

Mara Carpencu joins the team as Associate Account Director having previously worked with Active DMC, where she worked across integrated communications campaigns for international B2B and B2C clients she brings with her experience in communications and events.

In their new role, they will join the senior management team at BPG Cohn & Wolfe and build the current client portfolio of the agency, which includes KPMG, HMD Global – the home of Nokia phones, Booz Allen Hamilton and Omantel. They will also deliver innovative solutions to build, protect and enhance the brand value of the agency’s clients.

“We are excited to welcome Hala, Ajith and Mara to our team,”says Ketaki Banga, Business Director, Corporate and Technology, BPG Cohn & Wolfe. “Our technology and corporate practice has grown to over 16 accounts in the past three years and we credit this success to the entrepreneurial culture encouraged at every level in the BPG Group.”

Ketaki Banga promoted at BPG Cohn & Wolfe

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Ketaki Banga has been promoted to the role of Business Director at BPG Cohn & Wolfe. Already leading the corporate, technology and social media teams, Ketaki will now also be responsible for new business for the agency.

“Despite the slowdown there is opportunity, especially in a profession like PR which has evolved to include a far more integrated set of services,” says Ketaki. “There is also a growing awareness of the importance of strategy in the market, as well as an appreciation for the infrastructure and talent that an international agency like ours can bring to the table. I also have to add that I have two very supportive bosses (CEO Nitin Puri and General Manager Kevin Hasler) who just let me get on with things. I’m looking forward to the new role.”

Ketaki Banga promoted at BPG Cohn & Wolfe

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Ketaki Banga has been promoted to the position of Group Account Director at BPG Cohn & Wolfe. Ketaki boasts extensive experience as a media professional with a career that spans 15 years, having held the position of Senior Editor for SME Advisor Middle East, Group Editor for CPI Business and Account Director for Active Public Relations, before joining BPG Cohn & Wolfe in 2013 as Account Director.

In her new position, Ketaki will oversee the corporate, technology and financial PR practices for BPG Cohn & Wolfe, as well as the social media, with clients that include KPMG, Jumbo Group and Brightcove.