GN Publishing, the specialist media division of Gulf News, has relaunched its consumer-facing technology supplements as #GNTech. The move is part of an ongoing strategy to refine the newspaper’s special reports, published under the GN Focus brand.
Distributed with the full Gulf News print run of over 108,000 copies, #GNTech will publish at the end of each month. Each issue will focus on a consumer-facing theme, beginning with laptops and software on August 30 to coincide with back-to-school season. The title will also include regular columns such as TOTM (Tech of the Month), as well as the country’s first mass-market gaming page. Special issues are also planned for publication around major local and international technology events such as GITEX Shopper and CES.
“With a history dating back to the launch of the newspaper, and over 100 supplements published each year we produce an incredibly varied portfolio of products,” says Keith J Fernandez, Editor, GN Focus. “By redefining these into niches we were able to better serve our audiences by giving them more focussed editorial and advertising propositions produced by dedicated teams. While #GNTech is the first to launch an all-new product, further niches are also being developed and we’re expanding our online and social media presence.”
Gareth Warren, Deputy Editor of #GNTech, adds “Packed with more data than a 1000TB HD and more fun than your first PlayStation, your inaugural #GNTech has everything readers could want, from the latest gadgets to the hottest new games. We’ve even got Batman!”