Kate Mullen – The Media Network

TCApr to handle development company  

February 14, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based PR agency, TCApr has been appointed as the PR partner for Signature Developers in the GCC. Founded by the Regal Group and Lals Group, Signature Developers is a home development company that aims to create and achieve new benchmarks such as The 118 and The Residences, within Dubai’s residential marketplace. TCApr will handle all PR activities and media relations for the brand across the region.

“Dubai’s real estate landscape continues to transform with the launch of world-class developments especially in the luxury segment,” says Kate Mullen, Director of PR, TCApr. “Both the projects of Signature Developers are located in bustling areas of the city. We’re excited to collaborate with the brand and look forward to showcasing their stunning designs and offerings.”

TCApr secures wedding academy account

May 22, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based communications agency, TCApr has been appointed as the PR partner for the Arabian Academy of Wedding and Event Planning in the GCC. Arabian Academy of Wedding and Event Planning is an academy that offers online courses on wedding planning, styling and designing to interested candidates from across the region. TCApr will be responsible for all PR activities and media relations for the academy across the GCC.

“We’re delighted to welcome the Arabian Wedding Academy to our portfolio,” says Kate Mullen, Director of PR, TCApr. “This is a growing area, as more couples look for destination weddings in the region and resident couples look for unique styles and influences from around the globe, as well as the latest trends.”

TCApr secures Oasis

October 19, 2016/in Account win, Featured /by Suad Ashimi

Global and marketing agency TCApr has won the account to represent hospitality company, Oasis. Founded in 2009, Oasis allows guests to book homes with a range of hotel-like amenities including; in person check-in and checkout, fresh linens, toiletries and on-demand concierge services. TCApr will now be overseeing the PR operations as well as providing marketing strategies to create awareness and build the company’s reputation across the GCC.

“The rise of the sharing economy has spurred innovation and consumer choice in the travel industry,” says Parker Stanberry, Co-founder, CEO, Oasis. “At the same time, many of these new companies struggle with key elements of hospitality: consistency, quality and service. The modern consumer demands these things, which is why we believe Oasis is uniquely positioned to succeed, combining the benefits of short term home rentals with the high level of service guests expect from a boutique hotel.”

Ahmed M. Soliman, Managing Director, TCApr adds “Travellers from this region are evolving rapidly, always seeking something new and as they travel with larger families and for longer periods of time, they’re looking at options where they can base themselves, be part of the community and immerse themselves in the cities they visit. This partnership with Oasis will allow us to provide more options for Gulf travellers as they seek a more consistent, personal and bespoke experience.”

House of Comms appoints Kate Mullen

January 14, 2016/in Featured, Movers & Shakers /by Emily Churchill-Owen

House of Comms has welcomed Kate Mullen to the role of Client Services Director. With a PR career that spans over 20 years in the GCC, Kate has both agency and client-side experience with companies including ASDA’A Public Relations, Fortune Promoseven and Zabeel Investments, having worked for clients including Land Rover, BMW and Coca Cola. As Client Services Director, she will work alongside Managing Partners Kaja Weller and Abby Wilks to help expand and maintain the agency’s portfolio of brands.

“Delivering excellence is at the heart of everything we do,” says Kaja Weller, Managing Partner, House of Comms. “We continually challenge ourselves to set the bar for the industry, and consistently deliver real value for our clients. Perhaps one of our most significant appointments to date, Kate will take up the role of Client Services Director and work side-by-side Abby and I to ensure we continue to uphold our reputation in the market place and make 2016 our most successful year to date.”

Kate adds “House of Comms embodies everything that I love about communications, and my joining comes hot on the heels of the team’s numerous wins at the 2015 MEPRA awards, not to mention their significant client wins throughout last year. The energy of the team, the portfolio of clients and the opportunity to contribute to their on-going expansion plans, plus driving excellence across the board makes for exciting times. PR is in my blood and during my career I’ve been moulded by some great mentors; I hope to be able to share what I’ve learned with the team.”

Q Communications wins Philip Stein

September 17, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Q Communications has secured the PR and communications account for Philip Stein and its natural frequency technology system, in the United Arab Emirates. The account is part of an agreement with Precious Time, the exclusive distributor for Philip Stein in the Gulf Cooperation Council (GCC).

“Philip Stein is so much more than a watch brand; their natural frequency technology brings balance to life, and brings a new dimension to our growing portfolio of brands,” says Elsa Roodt, Managing Partner, Q Communications. “We’re excited to work with the Precious Times team.”

Q Communications wins Amwaj Jewellery

September 7, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Amwaj Jewellery, part of Ali & Sons Company, has appointed Q Communications to support its five year extension programme. Established in Abu Dhabi in 1999, Amwaj is a producer of bespoke jewellery and watches. Q Communications will be covering all activities undertaken by the brand, such as new store openings, exhibitions and bespoke events. The agency will be supporting the brand across the GCC.

“Amwaj Jewellery produces beautiful pieces, which rival renowned international jewellery houses,” says Katie Harvey, Managing Partner, Q Communications. “We’re looking to grow their profile, to showcase their amazing collection, and to educate customers on diamonds and gemstones.”

DPQ wins Miha Bodytec GCC – GFI account

August 11, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Miha Bodytec GCC – GFI has appointed DPQ Communications to handle PR and marketing activities as part of the company’s growth strategy for the region. Miha Bodytec GCC –GFI aims to provide state-of-the-art fitness technology through EMS across the Gulf Cooperation Council (GCC) countries, working with gyms and fitness centres to operate and train their personnel, to provide an efficient and effective workout option for their members.

“We are proud to sign with Miha Bodytec GCC – GFI,” says Elsa Roodt, Managing Partner, DPQ Communications. “It’s great to partner with a brand that delivers on its promises, and has the history and quality that is sometimes missing in this area.”

DPQ signs Per Te Ristorante e Café

April 6, 2015/0 Comments/in Account win /by Emily Churchill-Owen

DPQ Communications has been appointed to handle the PR and Social Media activities for Per Te, an Italian ristorante and café serving a diverse menu of Italian food. Located in Jumeirah one, Per Te has a wide menu featuring wood-fired pizzas and pasta dishes, as well as authentic Italian coffees and desserts.

“We are excited to win the retainer contract for Per Te,” says Elsa Roodt, Managing Partner, DPQ Communications. “It is a hidden gem in Jumeirah and we look forward to paving the way for this brand.”

DPQ to represent Marmo Classic Stones Factory

March 12, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Marmo Classic Stones Factory, part of the Classic Marble Company of India, has signed DPQ Communications to handle its PR and marketing initiatives in the UAE. With plans to expand operations in the UAE and the wider region, the company is looking to grow its profile and demonstrate its ability to deliver premium quality marble products to the growing construction and interiors markets.

“Marno Classic Stones Factory further diversifies our client portfolio,” says Elsa Roodt, Managing Partner, DPQ Communications. “It brings an exciting and challenging new dynamic for the team.”

DPQ Communications welcomes Account Director

January 13, 2015/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Kate Mullen has joined the DPQ Communications team as Account Director. With more than 20 years of agency and in-house experience in UAE corporate communications, Kate has worked across various industry sectors, covering brands such as Dubai Duty Free, Parfums Christian Dior, Coca-Cola, Land Rover, Tim Hortons, ARAMEX and Le Méridien. Bringing a wealth of local and regional experience to her new role, Kate will be responsible for overseeing existing business, whilst growing the business portfolio and supporting the teams.

“DPQ Communications is a boutique but dynamic agency, and the work ethic, team spirit and potential for growth were a huge appeal to me,” says Kate. “I am looking forward to sharing my knowledge with the next generation of practitioners and supporting DPQ as it moves forward.”

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