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Zenith launches new brand identity

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Following the global rebrand of Zenith’s identity, proposition and platforms, the ROI agency has launched ROI+, a new global approach to communications. ROI+ aims to drive profitable growth for clients through the creation of upstream strategies, designing personalised communication and maximising downstream efficiencies. The launch of the agency’s identity will also see the addition of a new interactive section called Global Intelligence, which will make Zenith’s data and insights on advertising expenditure forecasts available online.

“We have a vision for delivering transformational growth for our clients and this required a new way of working that embraces both technology and invention,”says Vittorio Bonori, Global Brand President, Zenith. “I believe that Zenith’s new proposition and brand identity builds on our distinctive ROI positioning and sets us further apart from the competition.”

Blue 449 launches Middle Eastern network office

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Blue 449, part of the ZenithOptimedia group, has opened its eighth network office with the launch of the agency in the UAE, following the global launch of the Blue 449 network in March 2015. Headquartered in London, the communications network has also opened offices in the UK, France, Italy, Australia, Germany, Belgium and Spain.

The Blue 449 UAE office is located in Dubai and will be led by CV Suvi, who will take on the role of Managing Director, Blue 449 MENA. CV will report to Firas Al Zein, CEO, Zenith MENA.

“We are extremely excited about the launch of Blue 449 in MENA,” says CV. “It is a dynamic network that will benefit from all the resources of ZenithOptimedia and Publicis Groupe. The network’s integrated planning approach and ‘open source’ partnership framework will enable us to work more effectively across media, content, data and technology bringing in flexibility and agility to meet client challenges.”

Andrad Vigh, Global CEO, Blue 449, adds “We are very proud to open Blue 449 here in Dubai. This launch is a significant step in the creation of the Blue 449 network. This first outlet in the Middle East continues our expansion and the development of the agency’s very different approach to communications.”