Havas Paris and Havas Dubai has been appointed to work with French exhibition company COFREX for the French Pavilion at the Expo 2020 Dubai. The event will unveil of the pavilion’s selected design followed by projects highlighting construction milestones and PR campaigns on site. Havas Paris and Havas Dubai will develop and implement its PR and influencer strategy to promote France’s national ambitions at the event while assembling a team of dozen press relations and social media and influencer experts in both countries.
“We are particularly proud of this new project, which will spread the word about France’s strengths at the Expo 2020, one of the most famous global events,” says Julien Carette, CEO, Havas Paris. “It combines all our areas of expertise – advisory, PR, influence, media, e-media and content production – to meet the French Pavilion’s deep and diverse communication topics.”