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Future Tech Media acquires Adzouk

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Dubai-based digital advertising agency, Future Tech Media has acquired the digital advertising network, Adzouk. Founded in 2011, the programmatic supply side network works with advertisers including General Motors, Unilever and Jaguar Land Rover across the MENA region. The acquisition aims to increase client needs particularly in Africa and Asia while strengthening Future Tech Media’s strategic positioning in the region.

“In today’s rapidly evolving and connected world, our clients are demanding more and more digitally cutting-edge solutions,” says Boye Balogun, Managing Director, Future Tech Media. “This acquisition enables us to grow faster and offer clients a comprehensive solution encompassing content, media and technology. There is a perfect synergy between our existing product offerings and we’vealready started integrating Adzouk’s products across our five offices. We will also continue to work on new product development as we advance our advertising technology roadmap.”

Jamie Atherton, Co-founder and MD, Adzouk, continues, “This is a very positive step for the business as we are now part of a larger integrated digital technology business. We will be able to offer our clients Future Tech Media’s products including access to their content studio and influencer marketing technology. We are very proud of Adzouk’s achievements over the last seven years and are confident that we are in a hyper-growth phase with the right talents and leadership on-board.”

Effie MENA Awards announces 2015 jury panel

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The Effie MENA Awards 2015 is set to launch on November 18, 2015 at the Pavilion, Armani Hotel in Dubai. The seventh edition of the awards will be judged by a panel including a total of 13 international, as well as 90 regional judges, all at a senior corporate level from a variety of industry sectors such as publishing, luxury retail and banking. The panel will be judging entries to celebrate and reward creativity in marketing.

Members of the 2015 judging panel include Ian Armstrong, Advertising General Manager, Jaguar Land Rover – London;  Christopher Saldana, Director Marketing Services EEMEA, Mondelez Eastern Europe, Middle East and Africa and Vikram Krishna, Head Group Marketing and Customer Experience, Emirates NBD. The final deadline for submission to this year’s awards is September 27, 2015 and previous winners in the scheme include Nissan Middle East, Henkel, PEPSICO and Red Bull.

“As organisers of the annual Effie MENA Awards, we are both honoured and delighted to have such distinguished figures participating as judges in this year’s programme,” says Alexandre Hawari, Co-CEO, Mediaquest Corp. “The quality of our panel means that the winners of this year’s Effie will have the kudos of knowing that their work has been deemed the best by prominent leaders in their respective fields.”