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GQ Middle East launches inaugural issue

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GQ Middle East’s debut issue hits newsstands on 4th October, marking the 21st global edition of the brand. The October issue launches together with its bilingual online platform gqmiddleeast.com, and will offer a fresh and dynamic take on fashion, style and features that GQ is famed for in a new region, The Arabian Gulf. GQ Middle East will be published by Condé Nast International, under licence agreement with ITP Media Group.

The dual-cover launch edition features Emmy-Award winning Egyptian-American actor Rami Malek, who plays the iconic Freddie Mercury in the upcoming Queen biopic, Bohemian Rhapsody,and is recognised for his role on Mr. Robot. The cover story was shot by former creative director of American GQ Jim Moore and world-renowned photographer Peggy Sirota, and is accompanied by a full inside feature.

Abu Dhabi-born, Adam Baidawi will oversee the editorial direction of GQ Middle East as the youngest Editor-in-Chief of the brand. Baidawi commented, “Our vision for this GQ is to bring the world to the Middle East and the Middle East to the world. We’re exploring this region with fresh eyes to both inspire and reflect our reader: the modern, accomplished man.”

The launch issue is full of original editorial content, including a previously unseen photo essay from 1960s Afghanistan, a fashion shoot with Saudi film producer Mohammed Al Turki, essays from across the Arab world, a guest fashion column from Tan France, and an expansive interview with award-winning Lebanese director Nadine Labaki.

Baidawi continued, “The multimedia content created for GQ Middle East reflects the region itself: smart, stylish, challenging, familiar and always, always evolving.”

The launch will be accompanied by a 12-week series of experiential events covering the key pillars of the brand – style, watches, sports, culture and fine dining.  As part of the celebrations, GQ Middle East will host a launch event on 17th October as well as an exclusive dinner at a secret location on a private island off the coast of Dubai.

Karina Dobrotvorskaya, Executive Director Editorial Development at Condé Nast International remarked, “Condé Nast International is thrilled about the launch of a new GQ. As one of our leading brands, GQ helps define the role of a modern man in a fast-changing world. The Middle East is an incredibly dynamic and vibrant region, full of passion, curiosity and an appetite for fashion and luxury, but also full of different lifestyle standards. GQ Middle East will combine international fashion and publishing expertise with the local tastes and aspirations.”

GQ Middle East is the twenty-first edition of the multimedia brand worldwide.  GQ is published in the United States, Britain, France, Italy, Germany, Spain, South Africa, Russia, Japan, China, Taiwan, Mexico & Latin America, India, Korea, Brazil, Australia, Portugal, Turkey and Thailand.

GQ Middle East will be available to purchase on newsstands on 4th October in Saudi Arabia, Kuwait, the United Arab Emirates, Bahrain, Oman and Lebanon.

ITP Media Group launches B2B beauty brand 

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ITP Media Group has launched new B2B magazine, Middle East Beauty. Middle East Beauty will include a monthly magazine, a website and social media platforms. The new brand will target owners and operators of salons, spas and aesthetic medical service providers while connecting industry figures, artists, stylists, spa managers and product manufacturers. The magazine and website will feature exclusive interviews with beauty players across the region as well as product releases, events, innovations and industry trends. The new launch will also see the appointment of Claudia de Brito to the role of Editor. Claudia most recently worked with Caterer Middle East where she held the role of Editor. In her new role, she will oversee all content for the print and digital platforms.

“We are pleased to announce the launch of Middle East Beauty. Changing social dynamics and growing audience of both men and women with high disposable incomes have transformed the Middle East into the fastest growing beauty market in the world,” says Alex Reeve, Managing Director, ITP Business, ITP Customer. “Led by an experienced and creative team, our new launch will provide its readers with an in-depth analysis of this booming industry. ”

GQ Middle East set to launch in the region

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ITP Media Group partners with Condé Nast International to launch GQ Middle East in September, 2018. The new launch will include a website in Arabic and English, social media platforms, a monthly magazine, and a series of events including the GQ Man of the Year. The new title will feature insightful reports on key regional issues and columns sourced from locally influential men as well as interviews with some of the acclaimed figures from across the fashion, sport and entertainment industry in the region. The digital platform of the magazine will focus heavily on video and be predominantly produced locally with an aim to target males between 28 to 45 years who are ambitious, fashionable, and well educated.

“The Arabian men’s fashion market is very dynamic,” says Karina Dobrotvorskaya, President, Condé Nast New Markets and Editorial Director, Brand Development. “We see a growing appetite for luxury products and a real appreciation of craftsmanship, with huge respect for both heritage and contemporary brands. We believe that ITP Media Group has the experience, vision and enthusiasm to deliver GQ Middle East with its own unique voice across all platforms.”

Ali Akawi, CEO, ITP Media Group added “We are pleased to announce the launch of GQ Middle East – our third brand with our partners, Condé Nast International. GQ is without doubt the most recognisable men’s media brand in the world, and our Middle East version will distinguish itself with quality writers and photographers, exclusive interviews, video production and in-depth analysis and commentary. GQ Middle East will not just report on the latest trends but its editorial team, with proven knowledge of the region, will actually set them.”

GraziaME.com goes live

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Grazia Middle East has launched its new digital platform, GraziaME.com. The new website aims to deliver a mix of fashion, beauty, celebrity news and luxury content directly to its audience, complementing its print and social media channels for a complete 360 conversation. The new website will also feature a combination of editorial and ecommerce, with Grazia Shop that will enable readers to shop covetable curations by the Grazia team as well as host takeovers by a coterie of Instagram celebrities and selected brands.

The new website will be lead by Olivia Phillips, Deputy Editor of Grazia Middle East. She will oversee the content and contribute strategies for the growth of the digital platform.

“This is an emotional day for Grazia Middle East,” says Alison Tay, Editor-in-Chief, Grazia Middle East. “We’re so excited to offer our readers more ways to connect with and contribute to conversations about how we can all make a difference in the world and to extend the brand’s reach further in the GCC.”

ITP launches social media division

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ITP Media Group has launched new social media division, ITP Ignite. ITP Ignite will offer a range of services including social media management, content creation, brand enhancement and customer publishing. The new division will also work alongside digital talent division, ITP Live to promote content and develop brands.

“ITP Ignite is an exciting new addition to the company,” says Ali Akawi, CEO, ITP Media Group. “Leveraging our portfolio of brands and the vast editorial resources of the group, we are now able to offer content creation for a range of clients, which extends to developing and implementing fully integrated communication strategies. As the media landscape continues to radically change, our group is not only adapting to the change but leading it, with our commitment to innovative, digital first, solutions.”

New Digital Editor at Harper’s Bazaar Arabia

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ITP Media Group has appointed Kyli Singh to the role of Digital Editor of Harper’s Bazaar Arabia. With a Masters degree in digital journalism from New York University, Kyli previously worked in the United States with Yahoo! News as News Editor, The Huffington Post as Associate Editor and most recently with TIME Inc. as Audience Strategy Operations Manager. In her new role, she will work across the digital content of Harper’s Bazaar Arabia and contribute strategies for the growth of its digital platform.

Thomas Shambler joins Esquire Middle East

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Esquire Middle East, part of ITP Media Group has appointed Thomas Shambler to the role of Digital Director starting September 2017. Thomas brings with him a wealth of experience in journalism and has worked across ITP Media Group’s publications including The Rake as Editor-in-Chief, Revolution as Managing Editor and is currently with CEO Middle East as Editor-in-Chief. In his new role, he will work across the digital content of Esquire Middle East and develop strategies for the growth of its digital platform across the region.

New Editorial Director at Arabian Business

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ITP Media Group has appointed Jeremy Lawrence to the role of Editorial Director of Arabian Business. With a wealth of experience in journalism, Jeremy joined ITP Media Group in 2003 and has worked across its titles including Time Out Dubai as Editor and Esquire Middle East as Editor-in-Chief. In his new role, he will oversee the brand development of Arabian Business across its digital and print portfolio.

Cosmopolitan ME officially appoints Kavita Srinivasan

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Having joined Cosmopolitan Middle East in February 2017 as Acting Editor-in-Chief, Kavita Srinivasan has now officially been appointed to the role of Editor-in-Chief. Kavita previously worked with Hello! Indo-Arabia as Editor-in-Chief and will now continue to hold the reins at Cosmopolitan Middle East and oversee all editorial content for the publication.

New Digital Editor at Cosmopolitanme.com

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Cosmopolitanme.com, part of ITP Media Group has appointed Farah Andrews to the role of Digital Editor. Farah previously worked with ITP Media Group’s magazine, OK! Middle East as Features Editor and will now take on her new role at Cosmopolitanme.com, to work across digital content for the magazine. She will also contribute editorial strategies to further develop the Cosmopolitan brand across the region.