Iraq – The Media Network

C&B partners with Y2AD

December 16, 2018/in Acquisition, Featured /by Suad Ashimi

Public relations consultancy, Cicero & Bernay Public Relations (C&B) has expanded into Syria with a new strategic partnership with Y2AD. Founded in 2001, Y2AD is an advertising agency that operates across Syria, Iraq, Lebanon and the UAE. The acquisition will oversee the strengthening of its network of communication experts across the MENA region. Y2AD will be assisting the consultancy with PR and media relations as well as on-ground support and the development of communications in PR strategies.

“Syria is a vibrant and an upcoming key-location for our partners and clients,” says Maysa-Jana Atoui, Business Development Director, C&B. “With heightened interest in investors who are keeping an eye on its market, focusing on the bigger picture of its upcoming potential, C&B is keen on making a presence there. Y2AD has more than 17 years of experience in Syria and our strategic partnership with them is one we are proud to have initiated as part of our overarching mission to expand upon our network. This will broaden our influence and present us with a valuable opportunity to increase the reach of our clients into to a valuable region.”

House of Comms to represent Jashanmal Home

May 26, 2018/in Account win /by Suad Ashimi

Integrated communications agency, House of Comms has been appointed to represent Jashanmal Home in the UAE. Founded in Iraq, Jashanmal offers brands including Rimowa, Kipling, Kenwood and Lenox. House of Comms will handle all PR and communications for the brand across the region.

“As someone who has grown up with the Jashanmal brand it is such a joy to be running the home division’s communications strategy, especially as we near the brand’s impressive centennial, which brings with it so many amazing stories to tell,” says Anoushka Talukdar, Group Account Director, House of Comms. “This is a true work of passion for me and the team and we can’t wait to show those who haven’t experienced the store for themselves, just what they have been missing!”

FP7/BEY to handle cosmetics company

February 25, 2018/in Account win, Featured /by Suad Ashimi

Full-service advertising agency, FP7/BEY has been appointed to represent cosmetics company, L’Oréal across the Levant region. FP7/BEY will be responsible for the social media and digital scope for L’Oréal brands including L’Oréal Paris, Maybelline, Yves Saint Laurent, Lancôme and Kiehl’s. The agency will also provide creative innovation through an integrated approach for all their flagship brand campaigns in Lebanon, Jordan and Iraq.

“As a global network, we’re equipped with the framework, knowledge and talent to handle social media,” says Nassif Abou Aloula, Business Director and Head of Digital, FP7/BEY. “Whilst it is conventional for businesses to approach social as a silo discipline and give it the leftovers of their marketing investment, we’re very happy and excited to be able to work with clients such as L’Oréal who understand today’s ecosystem and have integrated social into everything they do.”

Initiative to represent cosmetic brand

May 23, 2017/in Account win, Featured /by Shelly Mistry

Natural cosmetic brand, Beesline has appointed Initiative MENA as its media agency. Initiative’s Beirut branch will be responsible for developing and executing digital media strategies for the brand across Iraq and the Kingdom of Saudi Arabia.

“We’re happy to announce the new business win,” says Philip Issa, Levant Managing Director, Initative. “The opportunity to work with Beesline, a regional brand, with a global potential is thrilling. Beesline is focused on driving stronger connections with consumers and we see digital as a key channel in achieving that.”

Cicero & Bernay and BMC partner

September 25, 2016/in Featured, Regional News /by Suad Ashimi

Cicero & Bernay has signed a new partnership with Bashir Mraish Consultancy (BMC), based in Jordan and Iraq, as a part of its expansion plan across the MENA region. BMC will support Cicero & Bernay with strategic communications and offer solutions to clients seeking creative and insightful public relation campaigns as well as a comprehensive understanding of key markets. Both agencies will combine their expertise to deliver an extensive range of services such as organising on-ground support for events and providing holistic communication capabilities including; public relations, digital services and media relations.

“This alliance completes a central component of our strategic plan to expand our network across the whole of the MENA region and complements our already strong GCC capabilities with increased competency right across the region,” says Ahmad Itani, COO, Cicero & Bernay. “Bashir Mraish has a long established and proven track record of success with a vast range of clients in synergy with Cicero & Bernay’s own prestigious client portfolio. We are extremely happy to combine efforts to deliver impeccable public relations consultancy services to our respective clients.”

Bashir Mraish, Founder, Bashir Mraish Consultancy, adds “We are delighted to be affiliated with Cicero & Bernay Public Relations and together I believe we have a great scope to deliver exceptional communication services across the entirety of the MENA region. Both of our agencies have long-established presences within our countries and together our combined knowledge provides the comprehensive expertise that our clients are looking for across this region.”

FP7 MENA open new office in Iraq

October 3, 2013/0 Comments/in Regional News /by Team TMN

FP7 MENA today announced the launch of its new office in Erbil, Iraq. The new unit – to be known as FP7/EBL – will be led by Managing Director, Wassim Daniel, and will serve the needs of FP7’s regional partners in Iraq. Although based in Erbil, the new FP7 office will serve as a hub for the entire country, supporting its brand partners such as Ford, Coke, Sony Mobiles and Nestlé.

“FP7 certainly doesn’t see Iraq as ‘just another country’ – we strongly believe in Iraq, its potential and its bright future,” says Tarek Miknas, CEO of FP7 MENA. “We want to make sure we get it right by doing great work for great clients, inspired by the new energy and buzz emanating from the country, and of course, grow in the process.”

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