Effie Worldwide has announced its 2015 index ranking, with five top global entities in the MENA region being recognised and awarded under the scheme. The index, now in its fifth year, identifies and ranks outstanding agencies, marketers and brands through a rigorous evaluation of their case studies and work, with a core objective to recognise and reward ideas that have had the most impact across the globe, irrespective of campaign size.
The Effie Effectiveness Index 2015 is compiled from 3,146 finalists and winning entries from worldwide Effie Award competitions from January 1 to December 31, 2014. Organisations that have been awarded this year in the MENA region include Unilever, for Most Effective Marketer, Coca-Cola, for Most Effective Brand, IPG, for Most Effective Holding Group, McCann Worldgroup for Most Effective Agency Network and FP7, for Most Effective Individual Agency.
“The Effie Effectiveness Index is the world’s most prestigious ranking of effective marketing, and five years of data allows for a bigger picture to compare and contrast the trends in Marketing,” says Neal Davies, President and CEO, Effie Worldwide. “By having access to the cases that led to success in the Effie Index, marketers can study best in class examples of effective marketing from around the globe.”