Expo Centre Sharjah has become a member of the US-based Society of Independant Show Organisers (SISO). Also a member of Paris-based Global Association of the Exhibition Industry (UFI), and Dallas-based International Association of Exhibitions and Events (IAEE), the Expo Centre Sharjah is looking to expand its global footprint.
SISO aims to meet the needs of show organisers through networking as well as exchanging ideas and experiences and has over 175 members internationally, working on over 3,500 events. Members include large corporations and small enterprises from North America, Europe, Asia, Africa, India, Singapore, Australia and New Zealand.
“After gaining membership to UFI and IAEE, we are now a member of the Society of Independant Show Organisers,” says Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah. “The membership in these premier associations brings instant recognition and immediate access to hundreds of trade bodies from across the world. Thanks to SISO membership, the region’s potential as well as our shows will now be promoted to a wider target audience.”