In Touch magazine, a premium lifestyle publication catering to the high-end and luxury consumer audience in the UAE is set to launch in September. The magazine will have an initial print run of 10, 000 copies and will be distributed free of charge to recipients in their home, as well as within lounges of leading establishments. An online version will also be available through a subscription mailing list.
The publication will cover a number of topics, including news and events, as well as features on hospitality, fashion, cars and travel, and will be available in both Arabic and English. In Touch will be headed up by Umaima Tinwala, Managing Editor of the In Touch Group, and will be published by Media Touch. A website will be launched following the September issue’s release.
“It’s always a challenge to launch a new publication in a market that most people think is already saturated,” says Umaima. “But I believe that quality always trumps quantity – when you see and read the magazine, you will know what I mean. I’m looking forward to working on this very exciting new venture.”