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Dubai Lynx award winners announced

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Dubai Lynx, the International Festival of Creativity has announced winners for this year’s awards ceremony that took place on March 8, 2017. With over 2,500 entries across 17 categories, the awards celebrate excellence in creative communications in the MENA region.

Pierre Choueiri, Chairman and CEO, Choueiri Group was honoured with the ‘Dubai Lynx Advertising Person of the Year Award’ and Coca-Cola Middle East was awarded the ‘Dubai Lynx Advertiser of the Year’. Winners of the Grand Prix awards included:

  • Memac Ogilvy & Mather Dubai for ‘Branded Content & Entertainment’ as well as the ‘Innovation’ award
  • Walter Thompson Beirut for ‘Creative Effectiveness’
  • Grey MENA Dubai for ‘Design’
  • The Classic Partnership Advertising Dubai for ‘Direct’
  • Blue Barracuda Dubai for ‘Film’
  • Walter Thompson Dubai for ‘Film Craft’ and ‘Radio’
  • Leo Burnett Beirut for ‘Grand Prix for Good’
  • Leo Burnett Dubai for ‘Interactive’
  • Walter Thompson Riyadh for ‘Media’
  • FP7/TUN Tunis for ‘Mobile’
  • TWA\RAAD for ‘Promo & Activation’
  • Y&R Dubai for ‘Outdoor’, ‘Print & Publishing’ as well as ‘Print & Outdoor Craft’
  • BBDO Worldwide for ‘Network of the Year’
  • Impact BBDO, Dubai for ‘Agency of the Year’
  • OMD, Dubai for ‘Media Agency of the Year’
  • Good People, Lebanon for ‘Lynx Palm Award’
  • Carine Howayek and Anirudh Shiva from J.Walter Thompson and Garen Yabremian from HSBC for ‘Young Lynx Integrated Campaign’
  • Marc Baakliny and Toni Tannous from J. Walter Thompson Riyadh for ‘Young Lynx Print Competition’
  • Yar Berjawi and Sasha El Jurdi from FP7/DXB for ‘Young Lynx PR Competition’
  • Amir Daou, Roshni D’Souza, Waqas Maqsood and Heena Makhijani from SOCIALEYEZ Dubai for ‘Twitter Live Young Lynx Competition’
  • Hanin Hassan from American University in Dubai for ‘Masar Student Creative Award for Print’
  • Asma Al-Aloosi from American University in Dubai for ‘STC Integrated Student Award’
  • American University in Dubai for ‘University of the Year’

“The Dubai Lynx awards exists to celebrate and champion creativity, while reflecting the ever-shifting branded communications landscape,” says Terry Savage, Chairman, Dubai Lynx. “This year saw submissions from 22 countries, including a first from Sudan and an increase in some more of the traditional categories such as ‘Print and Outdoor’. The evening brought to a close the three-day festival, which was attended by over 2,300 creative communications professionals this year and the work that was awarded really demonstrates the essence of creativity in the region.”

 

Dubai Lynx 2016 Winners Announced

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The Dubai Lynx International Festival of Creativity held its awards ceremony last night, attended by over 1,800 guests, at the Madinat Jumeirah to celebrate winners of the 10th annual awards. 2016 winners included J. Walter Thompson Dubai, UAE who won the Grand Prix for Good for its ‘I Can Teach You Too’ campaign for Dubai Cares; Leo Burnett Beirut, Lebanon who won the Promo and Activation Grand Prix for its ‘Merry Balconies’ campaign for Proctor and Gamble and Impact BBDO, Dubai who won Agency of the Year.

“There is an ever-increasing demonstration of globally-recognisable excellence at Dubai Lynx,” says Terry Savage, Chairman, Lions Festivals. “But what’s also apparent is the surge of a distinctly, proudly regional tone. We celebrate what sets MENA apart as well as what allows it to compete on the world stage.”

IPA launches Foundation Certificate in MENA region

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The Institute of Practitioners in Advertising (IPA) is launching its IPA Foundation Certificate across the Middle East and North Africa (MENA) region this week. The launch is being supported by a press campaign from Dubai’s Impact BBDO.

The IPA’s Foundation Certificate is an internationally recognised qualification that arms delegates with less than two years experience the knowledge to perform their roles. The content has been tailored specifically for the MENA region and involves approximately 30 hours of online learning, it will culminate with a formal exam taking place on November 12 in Dubai.

“As Dubai and the wider MENA advertising industry continue to grow as one of the leading global advertising hubs, there is an increasing need to attract and retain the best talent and ensure that they are armed with the skills to deliver stronger client relationships, better work and more profitable business,” says Michael Burns, Head of Export, IPA. “Through our research in the UK we have proof that investing in IPA qualifications helps agencies grow faster, have greater levels of income growth, have higher staff and client retention rates, and see more substantial revenue increases than their counterparts.”