The upcoming edition of the International Government Communication Forum (IGCF) is to include two new components – the Social Media Corner and the Social Media Award. Organised under the patronage of His Highness Dr Sheikh Sultan Bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, IGCF 2015 will run from February 22-23, at the Expo Centre, Sharjah.
Located at the forum’s foyer area, the Social Media Corner will encourage the forum’s participants and social media users to directly express their views, share comments and ask questions; this will be done via tweets, Instagram images or video messages, which can be recorded using a booth designed specifically for the purpose.
Sponsored by Microsoft, each session at IGCF 2015 will announce two winners of the Social Media Award for the best Instagram photo and the best tweet. The top three tweeters using the forum’s official hashtag #IGCF15 will receive an award at the conclusion of the forum, bringing the total number of selected winners across to the two-day event to 15.
“In an increasingly tech-savvy world, any forum on government communication can only be relevant if it involves the active participation of its main stakeholders, the public,” says Jawaher Al Naqbi, Manager, International Government Communication Forum. “Aiming to step up the focus on social communication and strengthen relations between individuals and institutions, the Social Media Corner and Award will efficiently leverage dialogue and the exchange of creative ideas to ensure a more effective forum.”