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Motivate and Vamp form new partnership

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Motivate Publishing has partnered with influencer marketing platform, Vamp as a part of its digital expansion plan across the MENA region. The new partnership will grant Motivate access to the industry’s most effective creative talent through Vamp’s influencer platform. The agreement will also see the Vamp platform ensure that campaigns are designed for maximum impact, using a highly curated selection process that considers brand values, authentic audience reach and creative content.

“One of our strengths as a company is our agility and our ability to capitalise on new media trends, which is at the forefront of our business strategy,” says Ian Fairservice, Managing Partner, Motivate Publishing. “The influencer market provides us with a tremendous opportunity to reach audiences in new arenas and across important territories, and we’re excited to forge this new path with a company that has illustrated a creative alignment with our own values and huge potential for growth.”

Dubai Lynx announces press conference

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The 2017 Dubai Lynx International Festival of Creativity press conference will be held on December 5, 2016 at the CNN Building, Dubai Media City. The conference will focus on new initiatives for 2017, including the launch of an ‘Innovation Award’ and additions to the festival programme.

The press conference will be presented by Thea Skelton, Festival Director, Dubai Lynx, with panellists Terry Savage, Chairman, Lions Festivals; Ian Fairservice, Vice Chairman, Dubai Lynx; Khadija Al Bastaki, Director of Business Development, Dubai Media City; Hani Ghorayeb, President, IAA-UAE Chapter; Walid Yared, Chief Marketing Officer, Choueiri Group and Faisal Bin Haider, Chief Executive Officer – Printing and Distribution sector, Dubai Media Incorporated.

Motivate and Motivate Val Morgan hosts UAE Cannes Awards

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Motivate and Motivate Val Morgan, the official representatives of Cannes Lions International Festival of Creativity in the UAE, hosted this year’s Cannes Lions Awards in the Motivate offices located in Dubai Media City. The awards were presented by Ian Fairservice, Managing Partner and Group Editor in Chief at Motivate as well as Avinash Udeshi, Chief Operating Officer at Motivate Val Morgan. This year’s winning agencies included; Memac Oligvy Dubai, Y&R Dubai and The Classic Partnership Advertising Dubai.

“Over the years, media and creative agencies have worked hard to bring home more and more awards across a range of categories at the Cannes Lions Festival in France,” says Ian Fairservice, Managing Partner and Group Editor, Motivate. As the official representative of the festival in the UAE, we would like to commend this year’s winning agencies and we look forward to see many more wins at next year’s festival.”

Dubai Lynx welcomes new Festival Director

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Dubai Lynx International Festival of Creativity has welcomed Thea Skelton to the role of Festival Director. With over 13 years of experience in the events industry, including seven years in various roles across the Middle East, Thea has worked on numerous large-scale events and award shows. She will now be responsible for overseeing Dubai Lynx and ensuring the continued success and innovation of the festival.

Hayley Nolan, who has been with Dubai Lynx for three years, has now been promoted to the role of Event Manager, while Emma Farmer will be taking a short sabbatical before returning to Dubai in September as an Events Consultant where she will continue to assist Thea and the team.

“Thea joins Dubai Lynx with a vast array of experience and a deep knowledge of the region – she will ensure Lynx will continue in the seamless way it has in the past,” says Terry Savage, Chariman, Lions Festivals. “In welcoming Thea it is important to recognise the role that Emma Farmer has played in the last five years leading and shaping this great event.”

Ian Fairservice, Vice Chairman, Dubai Lynx and Managing Partner, Motivate Group, adds “Having recently enjoyed our highly successful 10th edition, Dubai Lynx is undoubtedly the best established event of its kind in the MENA region. We are sorry to be losing Emma at such an exciting time but very much look forward to welcoming Thea Skelton and working closely with her to grow the event in coming years.”

Dubai Lynx press conference announced

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The 2016 Dubai Lynx International Festival of Creativity will be holding their annual breakfast press conference on December 7, 2015 at the CNN Building in Dubai Media City. The conference will address the developments and innovations relating to the 2016 competition and awards for advertising creative excellence in the Middle East and Africa.

The press conference will be presented by Emma Farmer, Festival Director, Dubai Lynx International Festival of Creativity with pannelists; Terry Savage, Chairman, Lions Festivals; Ian Fairservice, Vice Chairman, Dubai Lynx; Mohammad Abdulla, Managing Director, Dubai Media City; Hani Ghorayeb, President, IAA-UAE Chapter; Walid Yared, Chief Marketing Officer, Choueiri Group and Faisal Bin Haider, Chief Executive Officer – Printing and Distribution Sector, Dubai Media Incorporated.

 

Motivate Publishing to launch Cyclist ME

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Cyclist Middle East is set to launch in September 2015. Cyclist Middle East will be published by Motivate Publishing under license from Dennis Publishing. The international cycling title first launched in the UK in 2012, and this will be the third license deal just in 2015.

The 116-page monthly magazine will be available from September 1, 2015 and will cost AED25. The title will feature content that focuses on the best road bikes and technology, performance advice from top experts and in-depth articles mixed with breathtaking imagery from the sport’s best photographers. With the growing enthusiasm of the sport in the Middle East, which currently hosts four major cycling races: the Dubai Tour, the Abu Dhabi Tour, the Tour of Qatar and the Tour of Oman, Cyclist Middle East already has a growing audience.

“Launching Cyclist Middle East is an exciting opportunity for Motivate,” says Ian Fairservice, Managing Partner and Group Editor-In-Chief, Motivate Publishing. “Cycling is becoming a hugely popular pastime in the Middle East, with more races being added to the calendar here each year. Launching the title now will allow us to grow the global audience of the brand.”

For Further information, contact Anthony Milne at anthony@motivate.ae / +971 (0)4 427 3461

Media figures dominate Arabian Business Brit List

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Media leaders have dominated the second edition of the Arabian Business Brits List – a study that lists the top 50 most influential British expatriates in the UAE.

While MBC Group’s CEO Sam Barnett has landed the top media spot, ranked 4th most influential Brit, Starcom MediaVest Group’s CEO John Antoniades isn’t far behind in 5th place. John Brash, owner of Brash Brands has also made the cut, ranked 17, Motivate Publishing’s Managing Partner Ian Fairservice comes in at number 27, while BBC Middle East Correspondent Mark Lobel snagged the 30th spot. Other notable media influencers who have made the top 50 include television and radio personality Tom Urquhart, DABO & CO Managing Partners Camilla and Lucy D’Abo, Face to Face agency owner Chris Bell and Francis Matthew, Editor at Large, Gulf News.

To see the full Arabian Business Brits List, click here