Ian Drinkwater – The Media Network

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Performance Communications secures automotive brands

July 5, 2017/in Account win, Featured /by Suad Ashimi

Sports and automotive communications specialists, Performance Communications has been appointed by General Motors to represent GMC, Cadillac and ACDelco in the Middle East. General Motors is an automotive manufacturer and service provider for a range of brands including Cadillac, GMC and ACDelco. Performance Communications will provide communications support and manage all PR activities for Cadillac, GMC and ACDelco through strategic consultation, product communications, event support, press fleet administration and crisis management across the GCC and Levant countries.

“When it comes to motoring in the Middle East, few manufacturers are woven as closely into the region’s automotive fabric as Cadillac and GMC,” says Ian Drinkwater, Director, Performance Communications. “To be appointed to work with such genuinely iconic brands is a source of great pride to all at Performance and is indicative of the quality of service the agency has come to be known for.”

Performance Communications secures Harley-Davidson

March 24, 2016/in Account win /by Emily Churchill-Owen

Sports and automotive specialist Performance Communications has been appointed as the retained Middle East and North African (MENA) PR agency for Harley-Davidson motorcycles. With offices in Dubai and London, the agency will handle communications for the iconic motorcycle brand in the GCC, Jordan, Lebanon, Algeria, Morocco and Egypt. Performance Communications will be responsible for promoting the brand’s reputation and providing strategic input and guidance to the regional headquarters, including the development of creative ideas.

“Harley-Davidson is one of the world’s most recognisable brands and it is a privilege to have the opportunity to collaborate with their highly experienced MENA team,” says Ian Drinkwater, Director, Performance Communications. “We look forward to working closely with media from across the spectrum to communicate the truly unique Harley-Davidson story to audiences in the region.”

Performance PR reveals rebrand

June 25, 2014/0 Comments/in Regional News /by Team TMN

Performance PR has undergone a full rebrand, inclusive of a name change to Performance Communications. Founded in London in 2002 and launched in Dubai in 2010, the sports and automotive specialist unveils a new brand identity to represent more accurately the agency’s breadth of offering and international expansion over recent years. Performance Communications has recently extended its reach across Europe to support clients in 12 countries, and is also increasingly engaging in communications activities in Asia and Africa.

“As Performance PR, we built our reputation on successfully delivering the highest standard of PR support to our clients, wherever they were active,” says Ian Drinkwater, Co-Founder and Director of Performance Communications’ Middle East office. “Re-branding as Performance Communications may appear to be a small name change, but it is reflective of the blurring lines between PR, marcomms and the media landscape. We now employ an ever-expanding toolbox to deliver content and our name needed to mirror that.”

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Performance Communications secures automotive brands

Performance Communications secures Harley-Davidson

Performance PR reveals rebrand

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