Boutique communications agency Strategies International has won the PR account for Huda Beauty in the Middle East. Founded by Huda Kattan, a Hollywood-trained make up artist based in Dubai, the brand was launched following the success of Huda’s blog, www.hudabeauty.com. With her first line of products – Huda Beauty False Lashes – stocked across 41 Sephora stores in the GCC, Strategies International will actively support and promote Huda Beauty in the Middle East region.
“I am so excited and honoured to be working with Strategies International,” says Huda. “I have always worked with them on their beauty brands and I think this is going to be a great collaboration. I consider them PR leaders, so this will be an exciting journey for the brand.”
Emilie Loivet Moussawer, Head of Public Relations, Strategies International, adds “We are thrilled to represent Huda Beauty. Through her blog, she has reached millions of views and continues to influence women everywhere to not only boost their beauty, but also their confidence. We look forward to a successful partnership.”