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Zahraa Al-Saffar joins House of Comms

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Zahraa Al-Saffar has joined House of Comms Integrated Communications as Digital Client Services Director. With over six years of experience in digital marketing and communications, Zahraa has worked across brands such as propertyfinder.ae, McLaren Automotive and The Abu Dhabi HSBC Golf Championship. In her new role, she will work with clients across the GCC in structuring and delivering digital marketing solutions, to offer an integrated approach to communications.

“House of Comms has a strong reputation in the GCC for being one of the leading independent PR agencies and they have made huge strides in the digital space too, with the recent acquisition of an international digital agency,” says Zahraa. “Their ethos of providing fully integrated communications solutions to include all digital elements really resonated with me and I am delighted to be joining the agency at this exciting time.”

Jamie Wilks, Managing Partner, House of Comms Integrated Communications, adds “Zahraa’s experience and character suits us perfectly and we can’t wait to see what she can do for the agency and our clients. Her breadth of experience across various sectors and ability to generate true ROI is blatant. We are really looking forward to welcoming her to the team.”

House of Comms Acquires RUA Digital

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House of Comms has acquired international digital communications agency, RUA Digital and rebranded to House of Comms Integrated Communications. Following the rebrand, the agency will also be launching its new website – www.houseofcomms.com. Launched in 2012, House of Comms has a client portfolio that includes global, regional and local brands such as Virgin Atlantic Airlines, Grosvenor House Dubai, TDIC Abu Dhabi and BOUNCE Trampoline Park. Naomh McElhatton, former Managing Director of RUA Digital, will be joining the new House of Comms Integrated Communications team as Director of Strategy and Education, where she will lead on providing strategic guidance for clients and consultants alike while also spearheading the agency’s newly-founded Digital Training Academy.

“We established House of Comms to work with clients that we feel truly passionate about,” says Kaja Weller, Managing Partner, House of Comms. “Over the past three years we’ve been committed to delivering highly creative, innovative and strategic campaigns for clients across the Middle East. The acquisition of RUA Digital is testament to our vision for House of Comms and through this partnership we look forward to meeting the demands by brands for a truly integrated approach.”

Jamie Wilks, Managing Partner, House of Comms, adds “We’ve been planning to diversify into the digital space for quite some time as a natural step for the business, given the constant demand from our clients for support with digital content, complex social media strategies and SEO support. 2015 has been a huge year for House of Comms and we’re looking forward to the next chapter in the evolution of the agency. Watch this space.”