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McCann Worldgroup announces new President

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Luca Lindner has been named President of McCann Worldgroup, wherein he will be engaged in delivering integrated marketing solutions across the organisation’s International agencies to serve the network’s clients.

Lindner first joined McCann in August 2004 as CEO of McCann Mexico and Deputy Regional Director of Latin America/Caribbean, shortly before rising to the post of Regional Director the following year. He was named President of the Americas, Middle East and Africa for McCann Worldgroup in late 2012, thereafter establishing himself as one of the most respected global leaders while overseeing multinational clients in the Middle East, Africa Latin America, North America and Europe.

“Luca is a true globalist and has established himself as one of the industry’s most experienced multi-platform and global marketing leaders,” says Harris Diamond, Chairman and CEO of McCann Worldgroup “He has been a key architect behind the success of McCann.”

 

International recognition for McCann Worldgroup

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McCann Worldgroup was recognised in Advertising Age & Creativity magazine’s Annual Awards Report as the third most “Creatively Awarded Network,” with McCann Melbourne ranked as the most “Creatively Awarded Agency.”

This recognition comes in a year in which McCann’s creative awards performance netted it honours as “Agency of the Year” in New York and as “Network of the Year” in both Eastern Europe and Asia Pacific, along with other major creative awards recognition globally. The Advertising Age & Creativity magazine report also recognised McCann Melbourne’s “Dumb Ways to Die” campaign for Metro Trains Australia as the “Most Awarded Campaign” of the year and its creative leaders John Mescall and Pat Baron as the two highest-ranked creative directors in the entire global advertising industry.

“This is a terrific achievement for the entire McCann network, highlighted by the tremendous success of our Melbourne office,” said Harris Diamond, Chairman and CEO of McCann Worldgroup. “The recognition across categories from digital to integrated, film to design, is a testament to the great work all of our staff has been doing around the world. This is work that not only continues to win the admiration of our peers, but also drives our clients’ businesses forward.”

Along with this record of creative recognition, McCann this year added several new global and regional clients, including the consolidation of the Chevrolet business globally, the addition of Zurich Insurance and SABIC to the network’s global roster, and new U.S. clients including the U.S. Postal Service, Lockheed Martin and Jose Cuervo.