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BPG Bates welcomes Abraham Varughese

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Regional advertising, events, activation and design agency BPG Bates, part of the BPG Group, has appointed Abraham Varughese as Executive Creative Director. Abraham has over 18 years of experience in marketing and advertising, and most recently worked as Creative Director at Leo Burnett in Dubai.

In his new role, Abraham will work across all of BPG Bates’ accounts, heading the Creative Department. He will also form a part of the agency’s leadership team.

“I am looking forward to the challenge of defining the creative product of BPG Bates and hope to take advantage of the agency’s historical strengths, agile structure and integrated model especially in digital and media,” says Abraham. “Ultimately my goal is to make good work an organic outcome of well-thought-out everyday assignments.”

Nick Clements, CEO, BPG Bates, adds “We are delighted to have Abraham on board. His track record is a testament to his ability and we will benefit greatly from his talent and experience; he is a great addition to the team.”

BPG Bates appoints Executive Creative Director

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BPG Bates, the regional advertising, design and events & activation agency headquartered in Dubai, has appointed Rodger Beekman as its new Executive Creative Director. Rodger joins from Havas Worldwide in Amsterdam where he was Chief Creative Officer. He has also previously worked with Saatchi & Saatchi, Y&R, McCann Erickson, DDB, BBDO, TBWA and 60 Layers of Cake across markets in Tokyo, Cape Town and Moscow.

Rodger brings with him more than 25 years of experience from various markets, working with clients such as Audi, Nikon, Nike, Samsung, Nutricia, Coca Cola, Phillips, Wrangler and Ikea.

“Our search for a new ECD was wide ranging and comprehensive,” says Nick Clements, CEO, BPG Bates. “We met with some great candidates and we are delighted to have chosen Rodger. His pedigree is first class and we are excited that he will be bringing his energy and wide ranging experience to BPG Bates to spearhead our creative ambitions as we go forward.”

Rodger adds, “In an agency you need a strong foundation to be able to build up to the next level. At BPG Bates the foundation is there for sure, and so is the ambition to reach higher. It feels like I am joining the team at the right moment and am very excited about this new opportunity.”

Nicky Barr joins BPG Bates

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BPG Bates, the regional advertising, design and events & activation agency headquartered in Dubai, has appointed Nicky Bar and Head of Events & Activation. With over 20 years of experience within the sector and in the UAE since 2007, Nicky has held the role of Events Director at DABO & CO, DWTC and most recently as Events Director at ITP Publishing Group. Having worked with a wide array of clients including HSBC, Cartier, Canon, Coca-Cola, Etihad, Mars, Neutrogena and Unilever, Nicky will now be working across all of BPG Bates’ clients and in close collaboration with the other BPG Group companies.

“It is a great time to be joining BPG Bates,” says Nicky. “The agency has a great pedigree and the real ambition to help clients build their brands and bring great ideas to life. This is where my experience lies and I look forward to helping BPG Bates to grow the events & activation business to realise its full potential.”

Nick Clements CEO of BPG Bates adds, “We are excited that Nicky is bringing her huge experience to BPG Bates. She has worked across all sectors of the industry and throughout the MENA region and we are confident that she will help us further improve and grow our events & activation operation.”

Kevin Jones joins BPG | bates

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BPG | bates, the Dubai-based advertising, design, events and activation agency, has appointed Kevin Jones as its new Strategic Planning Director. Kevin joins from Havas Worldwide Middle East, where he has been Strategic Planning Director since 2008. He will now work across all BPG | bates accounts, with a special focus on new business and will head the agency’s strategic planning department, as well as sit on the agency’s leadership committee.

“We are delighted to welcome Kevin to the team,” says Nick Clements, CEO, BPG | bates. “He brings a wealth of experience in strategic brand building with a focus on luxury, retail and household FMCG, and will further enhance the strategic guidance we can offer our wide ranging client base here in the region.”

Kevin adds, “I am very excited to be joining BPG | bates, a really dynamic agency with an impressive legacy. I’m looking forward to working with my new colleagues to help deliver big ideas for ambitious brands.”