Dubai-based online fashion and footwear destination Namshi has appointed Havas Worldwide Middle East as its creative communications agency for the region. Havas will work on developing Namshi’s marketing and communications strategy over the coming year, implementing its recommendations in an integrated exercise through all relevant communication channels and Namshi consumer touch points.
No contractual commencement date has yet been disclosed, but it is understood that the agency will begin working on the brand in the very near future.
“As we build Namshi to become the dominant player in online fashion space in the region, we believe that Havas’ creativity and extensive advertising expertise will further leverage our brand and better enable us to stand out from the competition,” says Hosam Arab, Namshi’s co-founder and Managing Director. “The attitude of their team was a natural fit to ours, and we have no doubt that these assets will drive our communications to the next level.
“We are very proud and happy to have been selected by Namshi, and the designated team is ready to swing into action as soon as the time comes,” adds Piero Poli, Worldwide General Manager, Havas.