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Initiative MENA appoints new Regional MD

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Global media agency, Initiative MENA has appointed Lee Boden to the role of Regional Managing Director. With over 17 years of experience in media and advertising, Lee previously worked with MediaCom Singapore where he held the role of Regional Director and most recently worked with Kudos Content. In his new role, Lee will develop media strategies and improve client business outcomes in the agency.

“Initiative has undertaken a successful internal transformation over the past two years led by our Global CEO, Mat Baxter,” says Lee. “It’s now time to bring the power and benefit of that transformation to our clients here in the MENA region. As always, we remain absolutely committed to finding new ways to unlock immediate value and competitive advantage for our clients.”

Initiative MENA appoints new Regional Business Director 

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Global media agency, Initiative MENA has appointed Ghayath Sioufi to the role of Regional Business Director. With over 18 years of experience working across various MENA markets, Ghayath worked with companies such as Starcom, du, Nawras and Mindshare. In his new role, Ghayath will serve key accounts and be responsible for driving the agency’s regional programmes across the MENA region.

“I am excited to have joined Initiative MENA in these interesting times of transformational changes in our industry,” says Ghayath. “I am sure that together with the team we will be able to lead this change in the market and confirm our role as key business and growth partner to our clients.”