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Markettiers4dc Group of Companies launch new podcast consultancy 

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Markettiers4dc Group of Companies has launched a strategic podcast consultancy 4DC. The podcast consultancy aims to serve brands seeking to understand the opportunity and value of radio-on-demand. The consultancy will offer brands strategic consultancy, content development, production and distribution on a global scale.

“The podcast space is booming,” says Cheryl King, Managing Director, markettiers4dc MENA. “A lot of brands have their toe in the water because they want to be heard but don’t necessarily understand what the best approach is. Today’s launch of 4DC is a direct result of market dynamics, our strong heritage and expertise. The consultancy will enable brands to realise what’s possible when they strategically engage with podcast as a marketing and advertising channel.”

markettiers MENA makes new appointment

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Broadcast PR specialists, markettiers MENA has appointed Lucy Davies to the role of Account Director. With over seven years within the agency in London, Lucy most recently worked with a variety of clients including DMCC, L’Oréal, Volkswagen and Audi. In her new role, Lucy will be responsible for overseeing client management, introducing new innovative routes to engage with audiences while driving the agency’s offerings when it comes to live streaming, video news releases and producing podcasts to mobilise audience behavior.

“After seven years being based in the London office, and supporting the UAE, I’m excited to make the move full time,” says Lucy. “It’s an ever changing landscape for PR professionals in the Middle East and I look forward to driving further growth and supporting the expansion in the region and beyond.”

Cheryl King, Managing Director, markettiers MENA, “Over the past few years Lucy has been supporting the MENA team from our London headquarters, and has been instrumental in helping to drive our growth as a broadcast specialist in region. Her relocation to Dubai is testament to her passion for the region and how she has quickly embraced the needs of the market, evangelising broadcast and its power to reach core and new audiences. We’re excited to welcome Lucy to our team on the ground as we continue to introduce and work with our clients on impactful routes to mobilise behaviour.”

Hadeel Mansour promoted at markettiers 

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Broadcast PR specialists, markettiers has promoted Hadeel Mansour to the role of Senior Account Executive. With a wealth of experience in PR, Hadeel most recently held the role of Account Executive, where she supported the team with creative consultancy and worked with agencies and clients across key projects.

In her new role, she will manage the production and delivery of content and undertake targeted media relations while ensuring the campaigns deliver for both clients, brands and media owners.

“I’m very pleased with the experience I’ve gained working at markettiers MENA over the past year,” says Hadeel. “The team has been extremely supportive and helpful and it’s truly been a wonderful journey.  I’m excited to keep growing in the business and I look forward to the new challenges that this will bring.”

Cheryl King, Managing Director, markettiers continues, “Hadeel has had an incredible first year with us and has been instrumental in the ongoing growth of the business – bringing in new clients, growing relationships and leading on multiple projects. Hadeel’s enthusiasm and passion for what we do has been great to see, and she’s always impressed by going above and beyond.”

markettiers4dc Group of Companies welcomes Leanne Foy 

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Broadcast PR specialists, markettiers4dc Group of Companies has appointed Leanne Foy to the role of Group Marketing Manager. Bringing a wealth of knowledge from across the region, Leanne most recently worked with PRCA MENA where she held the role of General Manager. In her new role, Leanne will be tasked with creating synergies between the companies and bringing a renewed focus on marketing to the global network.

“I am very much looking forward to starting at markettiers in a brand new group-wide international role,” says Leanne. “Over the past four years, the company has grown from strength to strength in the region and I am thrilled to be working with the team to take markettiers to new heights globally. ”

Cheryl King, markettiers’ MENA Managing Director continues, “We’re very excited to welcome Leanne on board in her group-wide role that will see her support the business across the network. Leanne has had a phenomenal few years in the region since launching PRCA MENA, and has built up a fantastic network and knowledge of the communications industry that is recognised by everyone who meets her. We’re really looking forward to supporting Leanne’s ambitions in her next chapter, as we continue to grow and evangelise the power of broadcast both in the region and wider.”

markettiers appoints new Account Executive

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Broadcast specialist agency, markettiers welcomes Hadeel Mansour to the role of Account Executive. With a Bachelor’s Degree in Mass Communication and Media Studies from the American University of Sharjah, and a Baccalaureate in Economics and Social Studies from Lycee Francais Louis Massignon – Abu Dhabi, Hadeel most recently worked with noon.com as Customer Experience Coordinator, where she worked on planning and research. In her new role, she will work with clients across the region while using her trilingual skills in Arabic, English and French to sell stories and content to Arabic media, and enable the company to access Arabic audiences as well as gain recognition among native and expat communities.

“markettiers is a wonderful place to kick-start my career and I am grateful for having this opportunity,” says Hadeel. “What I respect most about markettiers is that it’s unique as it focuses on broadcast PR. I find it essential to work in an agency that emphasis on visual and videography as well as the PR aspect of things. I still have tons to learn and I am confident that the markettiers team will have a great impact on that.”