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Tarek Daouk joins Dentsu Aegis Network

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Dentsu Aegis Network has appointed Tarek Daouk to the role of CEO – MENA. Daouk previously worked with Spark Foundry as Regional Managing Director – MENA, where he provided content marketing strategies for brands such as P&G, Visa and Mars, and most recently worked with Starcom Middle East where he held the role of CEO. In his new role, he will work on accelerating Dentsu Aegis’ growth in the MENA region as the organisation delivers integrated solutions across creative, media, data and content. He will also play a critical role in mobilising the existing strategy of growth through mergers and acquisitions.

“I am delighted to be joining Dentsu Aegis Network at such an exciting time,” says Tarek. “I was drawn to Dentsu Aegis’ high performance culture and its commitment to help clients achieve their business goals. I am looking forward to building on the existing success in the region, as well as leading the business in achieving its ambitious agenda.”

PHD start new year on a high

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PHD has been named Global Media Network of the Year 2015 by Campaign MENA. The title was awarded to the company in the same year that it celebrated 25 years in media and has won clients including Unilever, GSK, SC Johnson, Ferrero and Bayer. PHD currently operates as a global network, with over 3,000 staff in more than 80 offices worldwide.

“PHD’s challenger positioning and focus on strategic comms planning and creative thinking has really set us apart this year,” says Mike Cooper, Worldwide CEO, PHD. “This point of difference is now starting to have the same draw globally as it has done in the UK over the last decade. Big brands are seeing the value in our global communications planning expertise and our success in that has led to us winning global buying assignments. 2015 should be remembered as the tipping point when buying-focused clients bought planning.”