Gregg Fray – The Media Network

Seven Media launches video production company

December 2, 2018/in Featured, New Launch /by Suad Ashimi

UAE-based communications agency, Seven Media has launched a new video production company, Seven Studios. Headquartered in Abu Dhabi, Seven Studios will produce cutting-edge social media content, consumer-focused multimedia campaigns, animations and innovative corporate videos across multiple sectors including government, sport, entertainment and hospitality. The company aims to satisfy the demand for multimedia content in the region and has already signed contracts to produce video content for international brands. The new company will also see the appointment of Jim Bartle to the role of Creative Director, where he will work closely with bands, create complex video projects and brainstorm fresh ideas with the creative team.

“This is an exciting and challenging time to work in this market, where we have really ‘seen it all’ and I find that clients are ready to be pitched ever more creative ideas to stand out from the crowd and tell their stories,” says Jim. “I’m certainly looking forward to meeting this challenge as Creative Director of Seven Studios.”

“The power of video story-telling is particularly strong in the Middle East, with 35% of all online time here spent watching video,” says Gregg Fray, Co-Owner, Seven Studios. “There has been a 90% year-on-year increase in mobile watch time and that trend is set to continue, so clearly organisations who want to cut through the noise need to be putting innovative, relevant and shareable video content out in that space. Seven Media has produced video for its PR clients for some time, but we launched Seven Studios in response to a growing demand for stand-alone video and video-led campaigns to really tailor that service.”

Seven Media secures 117 LIVE

October 24, 2017/in Account win, Featured /by Suad Ashimi

UAE-based communications agency, Seven Media has been appointed by 117 LIVE as its PR partner. 117 LIVE manages all live events for Al Ahli Holding Group’s (AAHG) and brands, locally and internationally. Seven Media will lead the PR and communications campaign for 117 LIVE’s upcoming events that will be held later this year, including Ed Sheeran, Elton John, Jennifer Lopez and Fiesta de Los Muertos.

“We are excited to add 117’s live entertainment proposition to our growing entertainment and events roster and communicate the prestigious calibre of artists they are bringing to the region,” says Gregg Fray, Co-Founder, Seven Media. “We believe that with our fresh thinking, extensive media knowledge and on-the-ground experience, we can implement a sensational communications strategy to propel the brand even further.”

Seven Media to represent shopping festival

November 8, 2016/in Account win, Featured /by Shelly Mistry

UAE based communications agency, Seven Media has secured the account for the upcoming Dubai Shopping Festival (DSF) on behalf of The Department of Tourism and Commerce Marketing (DTCM). The agency will be responsible for PR campaigning and digital content creation for DSF, which will take place from December 26, 2016 until January 28, 2017.

“To take on the communications challenge for what is one of the UAE’s great institutions is a real honour for Seven,” says Gregg Fray, Co-Owner, Seven Media. “The team is looking forward to bringing a fresh approach to the festival’s campaign, with exciting activations and rich multimedia content truly connecting with audiences.”

Seven secures Lest We Forget

May 15, 2016/in Account win, Featured /by Emily Churchill-Owen

Seven Media has been appointed to handle all PR and social media for archive initiative, Lest We Forget. Under the patronage of the Salama bint Hamdan Al Nahyan Foundation, Lest We Forget is aimed at documenting the collective memories of life in the UAE during the latter half of the 20th century. This on-going project will provide current and future generations with an account of the development of the UAE through a period of great change, as told by the community.

“As a homegrown UAE company, we’re proud to be involved in an initiative that is playing such a vital part in capturing and showcasing fascinating snapshots of the country’s history,” says Gregg Fray, Director, Seven Media. “We hope that by reaching the audience through traditional and digital media, as well as targeted events and activations, we’ll encourage UAE nationals and expats alike to share their photographic memories and enjoy the exhibitions throughout the year.”

Seven Media to handle PR for Majid Entertainment

March 21, 2016/in Account win /by Emily Churchill-Owen

Seven Media has been appointed the PR agency for Majid Entertainment – comprising the Arabic children’s magazine and comic, a new dedicated TV station and a number of digital assets. Owned by Abu Dhabi Media, Majid TV was launched in September 2015 due to to the increasing popularity of Majid Magazine and Majid comic, which is highly prominent across the Arab-speaking world. Through traditional media, digital channels and activations, Seven Media will help promote the Majid portfolio and further its mission of educating young Arabs through entertainment, with its remit being to push the PR story across broadcast, print and digital channels consumed by Arabs worldwide.

“To be working with a brand that is so synonymous with Arab youth and culture is a real honour, and we’re looking forward to helping Majid reach bigger audiences than ever before by engaging in new ways,” says Gregg Fray, Director, Seven Media. “Seven has a great track record in delivering campaigns across the media and entertainment sectors so we’re looking forward to being part of such a cultural institution as it moves into a new area.”

Seven Media wins PR campaign for Picture People

February 28, 2016/in Account win, Featured /by Michelle J Kuehn

Picture People UAE, a new concept in studio photography, has signed with Seven Media. The agency will provide a full PR, social media and activation campaign for the studio which was launched by Emirati entrepreneurs and brothers, Hamad and Abdulla Al Shirawi.

Picture People UAE (located in Dubai) is the first studio to open outside of North America where it has over 250 branches, plus it is the first ever franchise of the company. Additionally it is the only one of its kind in the region to offer in-store fulfilment, with customers able to shoot and collect professional pictures in under 90 minutes.

“We are proud to support innovative local businesses such as Picture People and are very excited for the creative possibilities with this campaign,” says Gregg Fray, Director, Seven Media.

Seven Media secures luxury mall campaign

February 18, 2016/in Account win, Featured /by Michelle J Kuehn

Seven Media has been awarded the 2016 campaign work for The Galleria in Abu Dhabi. The agency will be working with the luxury mall, as well as the individual brands based there, in order to bring life to social and digital media stories.

“We made an active decision in the second half of 2015 to really expand the digital and social operation at Seven,” says Gregg Fray, Co-Founder, Seven Media. “That included bringing international talent to the UAE, recruiting locally and moving existing members of the team into dedicated social media roles. Taking on The Galleria is something we are all massively proud of and builds upon the social and digital work we have been doing in areas from movie launches to F&B and sport.”

Seven Media expands lifestyle division

November 10, 2014/0 Comments/in Regional News /by Melissa Jean McWhirter

Seven Media is now the retained agency for Al Ghurair Retail’s fashion and beauty brands. Following the expansion of Seven Media’s lifestyle division, the team – headed up by Lifestyle Director, Hollie Thomson – will now represent PreNatal, Springfield, Boux Avenue, Triumph, Morgan De Toi and The Face Shop.

“Just last week, we ran a brilliant media event for Boux Avenue at Al Qasr hotel which was attended by Theo Paphitis, Owner of the brand and star of UK TV’s Dragon’s Den,” says Gregg Fray, Owner and Founder, Seven Media. “It shows how Al Ghurair Retail are really behind these brands in terms of support, and we are delighted to be looking after them, with plenty more stories on the way.”

New Content Director to join Seven Media

October 27, 2013/0 Comments/in Featured, Movers & Shakers /by Team TMN

Anthony Richardson has been confirmed as the new Content Director at Seven Media. The former Assistant News Editor for The National and most recently Bureau Chief at Bloomberg in Hong Kong, will commence his new role on November 3, 2013.

In addition to editing all English language output from the agency including press releases, collaterals and social media plans, Anthony will also oversee the corporate brochures division and the multimedia team. Anthony will work closely with Janty Nakhesh who heads up the Arabic team to ensure all content produced is of an exceptional standard.

“We’re very much looking forward to Anthony joining the Seven Media team,” says Gregg Fray, Co-Founder of Seven Media. “We are continually looking to strengthen our team and with a wealth of experience, we feel Anthony is the perfect candidate to ensure our content creation remains at the very best of standards as our company grows.”

Seven Media win Reform Social & Grill PR account

September 22, 2013/0 Comments/in Account win /by Team TMN

Seven Media has announced its latest client win, Reform Social & Grill, which is due to launch in The Lakes Club, Dubai this October. The London-based gastro bar and restaurant brand will bring a quintessentially British experience to the UAE, taking inspiration from classic British gentlemen’s clubs.

“We are extremely proud to be representing such a great British export,” says Gregg Fray, Co-Founder of Seven Media. “This is the brand’s first step into the Middle East market and we are sure it will be a great success within the community.”

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