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MCN launches Transformers Program

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Middle East Communications Network (MCN) has today launched its Transformers Leadership Development Program. The unique program – a first in the region for the media and advertising industry – is part of MCN’s aim to develop best-in-breed talent for its future leadership across its multi-agency, multi-location footprint in the MENA region.

The roll out follows a selection phase undertaken earlier this year, to identify MCN talent who have shown consistently high performance and future leadership potential. The 50 key performers selected and nominated to undertake the study program are drawn from 11 MCN agencies and will undergo a 10-month academically focused curriculum that provides a formal training structure built around the key pillar of creativity and strategic leadership.

“I am delighted to announce the launch of the Transformers program at MCN,” says Ghassan Harfouche, CEO, MCN. “It is a unique academic collaboration in the region and it is a testament to our belief in the future of our young talent. We are constantly striving to improve our human capital base and this investment in our most promising young leaders will now ensure that our clients are in the best of hands today and tomorrow. This program facilitates and enhances creativity and innovative thinking. In partnership with the Berlin School of Creative Leadership, we are laying the foundations for our next generation of success and I wish everyone on the program the best of luck.”

New Regional Managing Director for UM MENA

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Middle East Communication Network (MCN), has announced Chris Skinner as the new Regional Managing Director of UM MENA. A British national with more than 18 years’ industry experience, Skinner has worked in senior level positions at global agencies in some of the world’s most important media markets, including London and Hong Kong. He joins UM MENA after a six-year tenure at IPG’s Mediabrands in Hong Kong, where he led UM and Initiative as Managing Director and led integrated campaigns for The Coca-Cola Group, Boots International, Cathay Pacific, Exxon Mobil, MasterCard, CNN International and Microsoft, among others.

“Chris has an impressive track record of success and his key strengths of developing strategic campaigns, building diversity and additional services – including digital assets – as well as pushing the boundaries of service, content and integration will prove great assets to MCN,” says Ghassan Harfouche, Group CEO of MCN. “The high-level appointment is further proof that the keystone to MCN evolving its product offering is acquiring the best human capital available.”

Paul Katrib, who has been leading UM MENA for the past three years will be moving on to pursue other professional projects. “MCN would like to thank Paul for all his efforts and achievements during his longstanding tenure at the company and offer him their very best wishes for his future,” added Harfouche.