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The Original Content Co. launches in the UAE

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Content marketing company, The Original Content Co. launches in the UAE. The new company aims to create bespoke, engaging and influential content for businesses, the media and individuals. Founded by Gemma White, who previously worked with ITP Media Group’s publications, OK! Middle East as Editor-in-Chief and Cosmopolitan ME as Group Editor, Original Content Co. will focus on all areas of content marketing including, website and blog writing, captioning, troubleshooting and social media management. In addition, the company will cover video creation, script editing, flyer content, subbing and consulting today’s media as well as providing syndicated and commissioned content for the media in the UAE and across the Middle East.

“As a journalist who has worked at some of the biggest media companies in the UAE, like everyone in the region, I have seen the media, marketing and content landscape change dramatically with the rise of bloggers, influencers, PR and media agencies, as well as social media and the constant search for the ‘next big thing’ in communication,” says Gemma. “The Original Content Co. fits into your business plan by helping brands speak to their audience in their audience’s voice – and the only proven way to do that is with effective and beautifully crafted content.”

OK! Middle East promotes Lucy Wildman

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OK! Middle East has promoted Lucy Wildman to the position of Acting Editor in the absense of Gemma White, who has commenced maternity leave. Lucy has over 12 years of experience in journalism in the UK as well as the UAE, and has been Deputy Editor of OK! Middle East since December 2013. In her new role as Acting Editor, she will oversee the day-to-day running of the magazine, as well as manage supplements and brand extensions.

For further information, contact Lucy Wildman at lucy.wildman@itp.com / +971 (0)4 444 3000

New Group Editor for OK! Middle East and Viva

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Gemma White has been announced as the new Group Editor for OK! Middle East and Viva magazine. Gemma, who returns to ITP Publishing after two years at the Gulf News Group, will oversee the day-to-day running of OK! Middle East plus manage supplements and brand extensions. She will also have a creative input to Viva, the home-grown ITP title that launched nine years ago, which is now edited by Anita Quade.

Contact Gemma at gemma.white@itp.com / +971 (0)50 444 3824