Gabriela Asquith – The Media Network

Poppy Regan joins MO4 Network

June 24, 2015/0 Comments/in Movers & Shakers /by Michelle J Kuehn

Poppy Regan has joined MO4 Network as a Junior Account Manager. Poppy previously worked at Z7 Communications, supporting the team in communicating the clients’ messages via social media platforms and traditional PR methods.

In her new role, Poppy will manage some of MO4 Network’s top lifestyle accounts. She will also be spearheading engaging and successful creative activations.

“Poppy’s versatile background and creative capacity made her the ideal candidate for MO4 Network’s PR division,” says Gabriela Asquith, Managing PR Director, MO4 Network. “She is always in the know of emerging international trends, which ensures our clients’ campaigns are making an impact throughout the region.”

For further information, contact Poppy Regan at Poppy@mo4group.com / +971 (0)52 244 0641

Insignia PR signs Meydan Hotels and Hospitality

August 27, 2014/0 Comments/in Account win /by Team TMN

Insignia PR has won the account to handle public relations for Meydan Hotels and Hospitality in the UAE. The agency will represent Meydan across all divisions, which includes The Meydan Hotel, Bab Al Shams Desert Resort & Spa, Meydan Beach, Meydan Golf – The Track, Meydan Tennis Academy, Meydan Theatre and Meydan Grandstand.

“We are tremendously honoured to have been awarded such a highly respected brand,” says Gabriela Asquith, Director, Insignia PR. “We have admired Meydan’s consecutive successes for years, including The Meydan Hotel which can be found amongst one of the world’s most thrilling destinations. We look forward to working alongside the team in delivering results with serious impact in the region and beyond.”

Thomas Grunder, Head of Sales and Marketing for Meydan Hotels and Hospitality adds, “We are looking forward to the start of a wonderful new partnership with the dynamic team at Insignia PR, who understand and reflect Meydan’s vision and its requirements in the market. I am certain that working with their team in line with our future plans shall no doubt elevate our success.”

Insignia PR to represent wagamama Dubai

August 21, 2014/0 Comments/in Account win /by Team TMN

Insignia PR has been appointed by wagamama Dubai to handle its public relations with a full range of services. Launched in London in 1992, the Pan-Asian restaurant chain first opened in Dubai in 2004, and now has over three properties in Dubai and one in Qatar.

“We are thrilled to be representing such a well-loved and revered brand in Dubai,” says Gabriela Asquith, Director, Insignia PR. “We’re immensely looking forward to putting into action all the exciting initiatives we have planned for wagamama Dubai.”

Insignia PR renews InterContinental Genève account

June 30, 2014/0 Comments/in Account win /by Team TMN

Insignia PR will retain representation of InterContinental Genève in the GCC and Levant region for a further six months. Built in 1963, the hotel has undergone a US $110 million renovation over the past decade, and first signed with Insignia PR in December 2013 upon completing the addition of hotel residences known as The Residences, which boast views of the Mont Blanc, the Jura Mountains and Lake Geneva.

“We are honoured to continue working with InterContinental Hotels & Resorts,” says Gabriela Asquith, Director, Insignia PR. “It’s a privilege to witness and support InterContinental Genève’s efforts in the hospitality space, especially after the refurbishment of The Residences by New York interior designer Tony Chi.”

Insignia PR to represent Cipriani

June 25, 2014/0 Comments/in Account win /by Team TMN

Insignia PR has won the account to represent Italian restaurant and lounge Cipriani in Abu Dhabi. The Cipriani hospitality brand was introduced to the Middle Eastern market when the restaurant launched in Yas Island Abu Dhabi, in 2010, and has since undergone a full refurbishment by Florentine architect Michele Bonan, re-opening its doors in October 2013.

“It was love at first bite with Cipriani Yas Island,” says Gabriela Asquith, Director, Insignia PR. “We’re very honoured to be representing this renowned hospitality brand, which has been running for four generations since the opening of Harry’s Bar in Venice, and look forward to building on its existing credibility in the Middle Eastern market.”

Insignia PR wins Alila Jabal Akhdar account

June 22, 2014/0 Comments/in Account win /by Team TMN

Insignia PR has won the account to represent the Alila Jabal Akhdar hotel in the MENA region. Located by the Al Hajar Mountains in Oman, the Alila Jabal Akhdar officially opened in May 2014, and marks the first step into the Middle East for Alila Hotels and Resorts – the hotel management group which operates in India and the Asia Pacific region.

“We feel privileged to be the first to introduce Alila Hotels and Resorts to the Middle East,” says Gabriela Asquith, Director, Insignia PR. “I’ve had the pleasure of visiting the resort twice since its opening, and this new destination resort has revolutionised luxury hospitality in the Middle East.”

Christina Sang joins Insignia PR

June 5, 2014/0 Comments/in Movers & Shakers /by Team TMN

Christina Sang has joined the Insignia PR team as Account Manager. Christina was previously with Esquire Financing Inc. in the Phillipines, where she set up the marketing team and managed business development initiatives. Subsequently, she was appointed as Project Manager of the Office of the Chairman, and handled the Chairman’s private equity development projects. Prior to this, Christina worked for Emaar Hospitality Group with Armani Hotels and Resorts in Dubai, dealing with events in luxury, VIP and corporate segments, as well as spearheading the launch of At.mosphere for which she handled the communications and events.

“Christina is a true third culture kid of today,” says Gabriela Asquith, Director, Insignia PR. “Her versatile background and multi-lingual capacity keep Christina in the know and adaptable to emerging international trends.”

Annie Turnell joins Insignia PR

June 2, 2014/0 Comments/in Movers & Shakers /by Team TMN

Annie Turnell has joined Insignia PR as Account Executive. Prior to joining the team, Annie worked for BW&P, the executive search and selection company, recruiting specifically to the logistics and supply chain sector in the Middle East and South East Asia. Additionally, Annie previously operated in the retail market where she delivered client service for British clothing brand Jigsaw in the UK, before relocating to sister company Webster Holdings in Australia.

“Annie is a true digital native,” says Gabriela Asquith, Director, Insignia PR. “With unrivalled knowledge of consumer trends, journalistic methods and publishing demands, this enables her to provide our clients with impacting PR strategies to secure targeted coverage.”

Reem Maroun joins Insignia PR

June 1, 2014/0 Comments/in Movers & Shakers /by Team TMN

Reem Maroun has joined the Insignia PR team as Associate PR Director. Previously, Reem managed the PR for Midrar Investment Management Company in Jordan, and prior to this was with the ASDA’A Amman office on accounts that included Microsoft, Xpress Telecommunications, Miss Sixty and Visa International. Notably, Reem was pivotal to the Royal Hashemite Court of Jordan, as part of His Majesty King Abdullah II ibn Al Hussein of Jordan’s Advance Protocol team.

“We are delighted to have Reem on board the team,” says Gabriela Asquith, Director, Insignia PR. “Not only does she boast excellent senior level media contacts, but she has a profound understanding of effective messaging to guarantee positive coverage in both Arabic and English speaking media across all channels.

Insignia Worldwide launches new PR division

November 4, 2013/0 Comments/in New Launch /by Team TMN

Branding and communications agency, Insignia Worldwide, has today launched its new PR division, Insignia PR. The Dubai-based agency will provide representation for destination brands, including international hotel groups, boutique properties, leading restaurants and lifestyle venues and the arts and culture segments.

“We speak the language of travel and lifestyle fluently as we understand consumer dynamics, key feeder markets, seasonalities and segmentation,” says Founder & CEO, Gaurav Sinha. “When you complement this knowledge with our insights about the region, our ability to influence media as well as the market, and our imagination to deliver creative and compelling messaging platforms, you have a refreshing new perspective on PR services.”

At the helm of Insignia PR is Director, Gabriela Asquith, who adds: “Our foremost strength lies in our international media relations, promoting homegrown brands across the world and connecting international brands to this region.”

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