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APO Group appoints new CEO

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Media relations consultancy for the MENA region, APO Group has appointed Lionel Reina to the role of CEO. With over 25 years of senior management experience, Lionel previously worked with the French telecoms company Orange where he held the role of Vice President and General Manager for Eastern Europe and most recently as the Middle East Director in the Gulf region for Accenture. In his new role, he will assume operational responsibility for all aspects of the business and look to grow its portfolio of clients and continue its International expansion and digital transformation.

“I’ve been following the progress of APO Group for years and been hugely impressed by their approach to innovation and willingness to stay ahead of the competition,” says Lionel. “I want to ensure we keep our strong customer focus and build on our reputation as a global consultancy with unique experience and relationships across the media landscape.”

TBWA/RAAD wins big at Cannes Lions 

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UAE-based creative agency, TBWA/RAAD has received the most awards in the region at the Cannes Lions International Festival of Creativity. The awards took place on June 18 – 22, 2018 at Palais des Festivals et des Congrès in Cannes, France. The agency secured a Gold in Outdoor, a Silver and a Bronze in Media and a Bronze in Radio & Audio for its Highway Gallery at the Louvre Abu Dhabi. The agency also won a PR Gold with #SheDrives for Nissan Saudi Arabia and a Bronze in Brand Experience and Activation for its Camelpower work for Nissan Middle East.

PRCA introduces PR competition

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PRCA MENA has partnered with Cannes Lions to introduce the Young Lions PR competition to the region. The competition will open for entries from February 1 – 26, 2017, accepting teams of two members aged under 30. With the creative brief issued on March 1, 2017 and the shortlist announced on March 14, 2017, the MENA winners will be announced on March 23, 2017 following a final 24-hour competition that will take place on March 22, 2017.

“PRCA MENA is committed to promoting and demonstrating the value of PR and communications in the region,” says Francis Ingham, Director General, PRCA MENA. “The Young PR Lions competition allows us to do exactly that – show off the calibre of PR and communications practitioners in the Middle East and North Africa.”

New Account Manager at Impact Porter Novelli

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Dubai-based PR agency, Impact Porter Novelli has appointed Laura Vessier to the role of Account Manager. With over six years of experience, Laura previously worked with Porter Novelli Paris as Junior PR Consultant and most recently in Dubai with Top Chef Cooking Studio as Business Development Coordinator. In her new role, she will oversee and manage Robinsons and P&G beauty brands including Gillette, Gillette Venus and Braun.

“I am so excited to join Impact Porter Novelli,” says Laura. “I’m going back to the basics with this amazing agency and having worked on P&G in Paris I am looking forward to comparing the two different markets, Europe with the GCC. I am sure I will learn a lot more from this new role.”