FP7/DXB – Page 2 – The Media Network

FP7/DXB secures Axe

July 11, 2016/in Account win, Featured /by Emily Churchill-Owen

Advertising agency FP7/DXB has secured the account to develop the digital launch of an upcoming Axe campaign. The digital assignment for the deodorant brand, part of Unilever, will cover the entire Gulf region.

“An Axe assignment is a dream opportunity for any creative agency; as this brand has tremendous global creative credentials and the clients expect nothing else,” says Sasan Saeidi, Managing Director, FP7 UAE Group. “Not only that but Axe products are superb, which helps our storytelling. We are very excited about our assignment and we promise to make some headlines with the ideas that are coming out soon. Watch this space.”

Effie MENA Awards winners announced

November 22, 2015/0 Comments/in Award win /by Michelle J Kuehn

The seventh edition of the annual Effie MENA Awards hosted a total of 25 categories for entrants this year. There were 12 categories under ‘Product and Service,’ eight under ‘Specialty’ and a single category ‘Shopper Marketing.’ There was also a chance to win a ‘Grand Prix’ award and to have the titles ‘The Most Effective Marketing Team of the Year,’ ‘Most Effective MENA Agency Network of the Year’ and ‘Most Effective MENA Advertising Agency Office of the Year’, ‘Most Effective MENA Media Agency Office of the Year’ bestowed. To win an Effie Award, entrants need to impress the judges in four main criteria; ‘Strategic Challenge and Objectives,’ ‘Idea,’ ‘Bringing the Idea to Life’ and ‘Results.’

This year’s Grand Prix winner was Impact BBDO Cairo and OMD – Media Direction for the Sting Launch Campaign. Advertising agency FP7 received a double win and was awarded most effective agency office of the year and most effective agency network of the year. OMD Dubai won the title of most effective media office of the year.

“The high standard of entries combined with the rigorous and stringent evaluation procedures mean that it was a very tough competition indeed this year,” says Alexandre Hawari, Co-COE of Mediaquest Corp. “As organisers of the annual Effie MENA Awards, we are both honoured and delighted to have such a range of distinguished figures participating as judges in this year’s programme.”

Those who excelled as being the most influential entities in the region’s marketing sector for the past 12 months and who celebrated with a gold Effie MENA Award this year were:

– Smartlife – FP7/DXB

– Dominos – JWT KSA

– Sony Mobile Communications – FP7/DXB

– Chrysler ME – Publicis ME

– Roads & Transport Authority (RTA) – Geometry Global

– Emirates NBD – FP7/DXB

– touch – JWT Beirut

– Coca-Cola ME – FP7 DXB and Memac Ogilvy & Mather Dubai

– Rani Float – Mindshare MENA

– Quaker – DDB

– Infiniti ME – TBWA/RAAD & Mindshare MENA

– Sting – Impact BBDO Cairo & OMD- Media Direction

– UN Women – Impact BBDO Dubai

– Coca-Cola ME – FP7/DXB & Memac Ogilvy & Mather

– Smartlife – Capital Group & FP7/DXB

– Chipsy – Impact BBDO Cairo & OMD – Media Direction- Abla Fahita – JWT Entertainment & JWT

– Fanta – FP7/DXB

– Fanta – FP7/DXB & Power League Gaming

– 7UP – Impact BBDO Dubai & OMD

Effie MENA Awards 2014 winners announced

November 23, 2014/0 Comments/in Award win /by Melissa Jean McWhirter

The winners for this year’s Effie MENA Awards have been revealed. Taking place on Wednesday November 19, 2014, at The Meydan Hotel in Dubai, approximately 1,500 invited guests attended to celebrate the campaigns, advertisers and agencies that have had the most measurable impact over the past 12 months.

The Effie MENA Awards 2014 was expanded this year to incorporate 23 classes of achievement; with categories including: ‘Best Youth Marketing Campaign’, ‘Best Use of Social Media’ and ‘Most Effective Agency Network of the Year.’ Corresponding with the rise in the number of categories was an increase in the number of entrants, with submissions 75 percent higher than the previous year. Mediaquest – the media organisers behind the event – noted that the increase in categories and nominations reflects the dynamism of the regional marketing industry and the innovation currently being seen in the sector.

“This year’s Effie Awards were the biggest to date, featuring the largest number of nominations and the greatest number of categories for inclusion,” says Alexandra Hawari, Co-CEO, Mediaquest. “The diversity of marketing forms and approaches that we are now witnessing across the region necessitated the introduction of new classes of achievement in order to fully acknowledge the impact on audiences that have been achieved with unique techniques.”

The evening saw FP7/DXB awarded with an impressive haul of seven Gold Awards, coming first place in six categories, including ‘Best Use of CSR,’ ‘Best Youth Marketing Campaign,’ ‘Banking, Finance & Insurance,’ ‘FMCG,’ ‘Single Media Activation,’ and ‘Brand Experience.’ The organisation’s array of impactful campaigns that had measurably resonated with audiences in the region resulted in it receiving the ‘Most Effective Agency Network of the Year’ title.

Cairo-based Media Direction OMD was awarded the ‘Best Use of Social Media’ award for their Barakat and Super Teta campaign, which was conducted on behalf of Vodaphone Egypt. JWT DXB and Carat DXB’s ‘I’m Coming Home’ campaign for Microsoft Mobile Devices saw the agency awarded in the ‘Telecommunications, Mobiles & Internet’ category, while JWT Cairo and Starcom MediaVest Group – also from Cairo – impressed the judges to win the ‘New Product’ category with their ‘Cinnamint’ campaign for Mondelez Egypt Foods.

All of the 23 category winners are now eligible to participate in the Effie Global Effectiveness Index. The scheme incorporates data from 40 worldwide Effie Award competitions to determine those in the industry that have had the most measurable success on a global scale.

FP7/DXB wins MAF Leisure & Entertainment

September 4, 2014/0 Comments/in Account win /by Team TMN

FP7/DXB has won the account to represent the Leisure & Entertainment arm of the Majid Al Futtaim (MAF) group of companies in the UAE. The pitch for the account was first initiated in May of this year and included a host of multinational advertising agencies. Effective from November 1, 2014, FP7/DXB will oversee the through-the-line communications for Majid Al Futtaim Leisure & Entertainment, across its current four brands – Ski Dubai, Magic Planet, i-FLY and Little Explorers.

“When you have great brands and great clients that have a clear vision of where they want to go, you can’t ask for anything more,” says Sasan Saedi, Managing Director, FP7/DXB. “We are super excited about the work we will be embarking on for their iconic brands and the team at Majid Al Futtaim Leisure & Entertainment has been extremely supportive throughout the pitch process. They are great marketers that are set with what they want to achieve, and it is up to us now as their new communication partners to help them create new and innovative communications that gets them there. The entertainment and leisure business is a tough industry and you constantly need to reinvent yourself and be able to have a fresh story and offering. We are excited to support these fantastic brands grow.”

FP7/DXB wins Emirates Islamic

August 31, 2014/0 Comments/in Account win /by Team TMN

FP7/DXB has secured the marketing and advertising remit for Emirates Islamic, a leading Islamic financial institution in the UAE and a subsidiary of Emirates NBD Group. This comes after a selection process that was initiated in January of this year and included several multi-national advertising agencies. With this account, FP7/DXB will be solely responsible for the through-the-line communication for Emirates Islamic across its new brand and product platforms on both B2C and B2B segments.

“FP7’s team displayed a clear understanding of our business needs and a strong conviction to our growth aspiration,” says Wael Ibrahim, General Manager – Corporate Centre and Transformation at Emirates Islamic. “We look forward to working closely with them to create impacting and informative campaigns that will strike a chord with our audiences.”

Sasan Saeidi, Managing Director of FP7/DXB adds, “We are thrilled to be partnering with Emirates Islamic, a great brand with a solid plan to change the landscape of Islamic banking in the years to come. We firmly believe in the vision of Emirates Islamic and their plans to expand and provide new offerings in the growing and competitive Islamic banking industry. We are confident that we have the category know-how and the communication expertise to take them far.”

Effies Global Index rank FP7/DXB no.1 MENA agency

August 14, 2014/0 Comments/in Award win /by Team TMN

The Effie Effectiveness Index has ranked FP7/DXB as the most effective MENA agency for 2014. Launched in 2011, the Effie Index identifies and ranks the marketing communications industry’s most effective agencies, advertisers and brands by analysing finalist and winning data from 40 worldwide Effie Award competitions.

In addition to this, FP7/DXB ranked as the 4th agency globally, as well as the number one agency in the McCann worldwide group. The Effie Index features the most effective – marketers, brands, agency holding groups, agency networks, agency offices and independent agencies. These ranking are filtered by region, country and product category.

FP7/DXB wins Arla Foods account

June 15, 2014/0 Comments/in Account win /by Team TMN

FP7/DXB has signed the creative advertising account for Danish dairy cooperative, Arla Foods. Effective from July 1, 2014, FPY/DXB will oversee the communications for Arla Foods’ four main brands – Arla, Lurpak, Castello and Dano – across the MENA region. Established in 1880, Arla Foods has more than 12,000 current owners based in Sweden, Denmark, the UK, Germany, Belgium and Luxembourg, with each owner granted a vote in the cooperative democracy.

“FP7 impressed us from the very beginning,” says Kristian Lerche Nielsen, Regional Director of Marketing, Arla Foods. “It was apparent through the whole process that they have the insight, creativity and market intelligence to be our strategic partner. The agency will enable us to reach our objective of doubling our branded business in the MENA region, and initiating our partnership with FP7 is a very exciting prospect.”

Sasan Saeidi, Managing Director of FP7/DXB adds, “We are absolutely delighted with this major win and so proud to partner with Arla Foods. We hope to further support all these brands with strategic channel communications and make them even more relevant through ‘truths’ that only these brands can claim. Here’s to the start of a great partnership.”

FP7/DXB wins pitch to retain Emirates NBD account

February 20, 2014/0 Comments/in Account win /by Team TMN

FP7/DXB has successfully retained the Emirates NBD creative advertising account, following a multi-agency pitch process that began at the end of last year. The agency competed against the regions’ largest multinational networks for the business.

FP7/DXB will continue to oversee the Dubai-headquartered bank’s through-the-line communications brief for the UAE. Emirates NBD has awarded FP7/DXB a three-year contract – a tangible testament to the mutual understanding fostered between the two entities after a four-year partnership and of Emirates NBD’s continued belief in FP7/DXB’s creative and strategic solutions that have helped grow and solidify this great brand for the past many years.

“We are delighted to renew our partnership with FP7,” says Vikram Krishna, Head of Group Marketing and Customer Experience, Emirates NBD. “They have been with us right through on our journey to becoming one of the leading banking brands in the Middle East with a US$1 billion-plus valuation. We look forward to their contribution in steering our brand to greater heights in the future.”

Sasan Saeidi, Managing Director, FP7/UAE, adds: “We are overjoyed with this pitch result. Retaining this wonderful partnership, and ensuring this great brand remains at the forefront of our client roster is something we are extremely proud of. Emirates NBD and FP7 have achieved great results together for the past number of years; both effective and award winning communication. We are geared up and determined more than ever, to make sure the next three years are even more successful, so watch this space.”

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