FP7 – The Media Network

FP7/DXB wins Dubai Properties

April 22, 2018/in Account win, Featured /by Suad Ashimi

Full-service advertising agency, FP7/DXB has been appointed to represent property development management company, Dubai Properties in the UAE. FP7/DXB will handle the social media business and produce multi-faceted creative campaigns for Dubai Properties in the UAE.

“We are absolutely delighted to be working with Dubai Properties, they are an impressive local brand with big ambitions,” says Jon Marchant, Managing Director, FP7/DXB. “It’s very clear from our early collaborations that the client team shares our aspirations to do original and disruptive work that is commercially effective.”

Momentum/CAI appoints new Managing Director

March 14, 2018/in Featured, Movers & Shakers /by Suad Ashimi

Momentum, part of Middle East Communications Network (MCN) has promoted Lina Fateen to the role of Managing Director of its Cairo office, Momentum/CAI. Lina joined MCN in 2002 as a part of FP7/CAI and most recently held the role of Deputy Managing Director at Momentum, where she worked on relaunching the agency as a full independent brand experience agency. In her new role, she will report to MCN Egypt’s CEO, Sahar El Zoghby and lead her team to produce award winning work to drive clients’ business award-winning building a brand reputation and setting standards of excellence for future openings of Momentum across the MCN network.

“My career at MCN has been a fantastic journey of valuable insights and experiences enabling me to build and foster a successful organisation with the right people here at Momentum/CAI,” says Lina. “And now with the continued opportunity to lead this company, I am excited to unravel the next steps in developing strong synergies with our clients for further award winning success.”

Sasan Saeidi joins J. Walter Thompson

September 10, 2017/in Movers & Shakers /by Michelle J Kuehn

Global communications agency, J. Walter Thompson has appointed Sasan Saeidi as the new CEO for the agency’s gulf operations. Having previously worked with FP7 as Managing Director, McCann group in Dubai since 2011, Sasan brings with him 18 years of experience in strategy, account management, business development and has led teams in North America as well as the MENA region across many sectors. In his new role Sasan will be leading the Dubai, Kuwait and Qatar teams on network projects, leading group pitches and driving the agency’s development agenda in the region as well as leveraging best practices and talent performance in the interests of clients and their brands.

“J. Walter Thompson is a pioneering communications agency both globally and locally and I’m truly excited about the work and positive transformation we are going to be doing,” says Sasan. “I look forward to working with some great talent, and ensuring we create a castle of world-class ideas that are responsible, innovative, drive our clients’ businesses and shape culture. Throughout this journey my plan is to help implement a culture that positions the agency as the best “creative consultancy” in the region for brands and businesses, one which will also compete globally.”

New Managing Director at UM and FP7 Kuwait

April 11, 2017/in Featured, Movers & Shakers /by Suad Ashimi

UM MENA and FP7, the flagship agencies of MCN, has promoted Simon Bowthorpe to the role of Managing Director of UM Kuwait and FP7/KWI. With over 25 years of experience working with creative, digital and events agencies, Simon joined UM Qatar as General Manager and currently holds the position as the agency’s Managing Director. In his new role, he will continue to oversee UM’s media operations in Qatar as well as take on the new responsibility for both creative and media businesses in Kuwait. He will focus on driving the digital transformation of FP7 and UM’s operations in Kuwait by improving the integration strategy and social media into the agency’s overall product offering.

“My time in Qatar has given me extensive experience in developing UM’s product offering, as well as improving our creative potential,” says Simon. “I’m confident that both our current clients and future prospects will be impressed as we further expand the capabilities of our office in the Kuwaiti market.”

FP7 appoints new Account Manager

March 26, 2017/in Featured, Movers & Shakers /by Shelly Mistry

FP7 Dubai welcomes Sagar Patel to the role of Account Manager. Previously Senior Regional Communication Executive at Leo Burnett, Dubai, Sagar will now handle the advertising account for Majid Al Futtaim Leisure and Entertainment.

“FP7 is a new blank book, and I’m the author – I’m here to make a difference,” says Sagar. “I look forward to developing an adored sense of love amongst the millions out there for the entertainment and leisure industry.”

FP7 wins Dubai resort destination

March 6, 2017/in Account win, Featured /by Suad Ashimi

The UAE branch of FP7 has won the advertising pitch for Dubai’s luxury resort destination, Atlantis The Palm. Opened in 2008, Atlantis is an ocean-themed resort destination that features a variety of marine and entertainment attractions. As the brand’s communication agency, FP7 will be responsible for creating a long-term brand platform for Atlantis as well as developing advertising strategies for the year 2017.

“Atlantis is a true destination for tourists and residents alike and It has a great story that needs to be told to the young and old and its hospitality offering really serves every kind of taste and age,” says Sasan Saeidi, Managing Director, FP7 UAE Group. “We are delighted to be partnering with Atlantis and their great team. Our team is working on really exciting ideas and we cant wait until it hits the market.”

Effie Global Ranking Index 2015 announced

April 13, 2015/0 Comments/in International News /by Emily Churchill-Owen

Effie Worldwide has announced its 2015 index ranking, with five top global entities in the MENA region being recognised and awarded under the scheme. The index, now in its fifth year, identifies and ranks outstanding agencies, marketers and brands through a rigorous evaluation of their case studies and work, with a core objective to recognise and reward ideas that have had the most impact across the globe, irrespective of campaign size.

The Effie Effectiveness Index 2015 is compiled from 3,146 finalists and winning entries from worldwide Effie Award competitions from January 1 to December 31, 2014. Organisations that have been awarded this year in the MENA region include Unilever, for Most Effective Marketer, Coca-Cola, for Most Effective Brand, IPG, for Most Effective Holding Group, McCann Worldgroup for Most Effective Agency Network and FP7, for Most Effective Individual Agency.

“The Effie Effectiveness Index is the world’s most prestigious ranking of effective marketing, and five years of data allows for a bigger picture to compare and contrast the trends in Marketing,” says Neal Davies, President and CEO, Effie Worldwide. “By having access to the cases that led to success in the Effie Index, marketers can study best in class examples of effective marketing from around the globe.”

FP7/DXB wins Arla Foods account

June 15, 2014/0 Comments/in Account win /by Team TMN

FP7/DXB has signed the creative advertising account for Danish dairy cooperative, Arla Foods. Effective from July 1, 2014, FPY/DXB will oversee the communications for Arla Foods’ four main brands – Arla, Lurpak, Castello and Dano – across the MENA region. Established in 1880, Arla Foods has more than 12,000 current owners based in Sweden, Denmark, the UK, Germany, Belgium and Luxembourg, with each owner granted a vote in the cooperative democracy.

“FP7 impressed us from the very beginning,” says Kristian Lerche Nielsen, Regional Director of Marketing, Arla Foods. “It was apparent through the whole process that they have the insight, creativity and market intelligence to be our strategic partner. The agency will enable us to reach our objective of doubling our branded business in the MENA region, and initiating our partnership with FP7 is a very exciting prospect.”

Sasan Saeidi, Managing Director of FP7/DXB adds, “We are absolutely delighted with this major win and so proud to partner with Arla Foods. We hope to further support all these brands with strategic channel communications and make them even more relevant through ‘truths’ that only these brands can claim. Here’s to the start of a great partnership.”

FP7/DXB wins pitch to retain Emirates NBD account

February 20, 2014/0 Comments/in Account win /by Team TMN

FP7/DXB has successfully retained the Emirates NBD creative advertising account, following a multi-agency pitch process that began at the end of last year. The agency competed against the regions’ largest multinational networks for the business.

FP7/DXB will continue to oversee the Dubai-headquartered bank’s through-the-line communications brief for the UAE. Emirates NBD has awarded FP7/DXB a three-year contract – a tangible testament to the mutual understanding fostered between the two entities after a four-year partnership and of Emirates NBD’s continued belief in FP7/DXB’s creative and strategic solutions that have helped grow and solidify this great brand for the past many years.

“We are delighted to renew our partnership with FP7,” says Vikram Krishna, Head of Group Marketing and Customer Experience, Emirates NBD. “They have been with us right through on our journey to becoming one of the leading banking brands in the Middle East with a US$1 billion-plus valuation. We look forward to their contribution in steering our brand to greater heights in the future.”

Sasan Saeidi, Managing Director, FP7/UAE, adds: “We are overjoyed with this pitch result. Retaining this wonderful partnership, and ensuring this great brand remains at the forefront of our client roster is something we are extremely proud of. Emirates NBD and FP7 have achieved great results together for the past number of years; both effective and award winning communication. We are geared up and determined more than ever, to make sure the next three years are even more successful, so watch this space.”

FP7 does the double at 2013 Effie MENA Awards

November 24, 2013/0 Comments/in Award win /by Team TMN

FP7 won a historic double at the Effies 2013, sweeping Network of the Year and the FP7 Dubai office winning Agency of the Year.

Tarek Miknas, CEO of FP7 MENA was ecstatic at the huge metal tally and the crowning achievements. In an emotional mail to all FP7 staff he wrote, “I thank everyone in this network for contributing to our transformation. I travel from market to market, and I see how hard we are all working to turn our agency into the one we’ve always wanted. You are all stars and I am seriously proud to be among you everyday. Please do take your new title of The Most Effective Agency very seriously as we intend to hold onto this position beyond 2014!”

Sasan Saeidi, who spearheads the FP7 UAE operation added: “Effies is the future of our industry and all our clients are demanding more accountability and responsibility for our communication ideas, every day. Effies, is creativity with purpose. An award that celebrates the creation of ideas that create impact and results. This is what we should all be doing every day. Nothing is more important.”

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