House of Comms appoints Kate Mullen

House of Comms has welcomed Kate Mullen to the role of Client Services Director. With a PR career that spans over 20 years in the GCC, Kate has both agency and client-side experience with companies including ASDA’A Public Relations, Fortune Promoseven and Zabeel Investments, having worked for clients including Land Rover, BMW and Coca Cola. As Client Services Director, she will work alongside Managing Partners Kaja Weller and Abby Wilks to help expand and maintain the agency’s portfolio of brands.

“Delivering excellence is at the heart of everything we do,” says Kaja Weller, Managing Partner, House of Comms. “We continually challenge ourselves to set the bar for the industry, and consistently deliver real value for our clients. Perhaps one of our most significant appointments to date, Kate will take up the role of Client Services Director and work side-by-side Abby and I to ensure we continue to uphold our reputation in the market place and make 2016 our most successful year to date.”

Kate adds “House of Comms embodies everything that I love about communications, and my joining comes hot on the heels of the team’s numerous wins at the 2015 MEPRA awards, not to mention their significant client wins throughout last year. The energy of the team, the portfolio of clients and the opportunity to contribute to their on-going expansion plans, plus driving excellence across the board makes for exciting times. PR is in my blood and during my career I’ve been moulded by some great mentors; I hope to be able to share what I’ve learned with the team.”

Spark* appoints new Creative Director

Regional communications agency Spark* has appointed Alaa Demachkie as its new Creative Director. Before joining Spark*, Alaa was freelancing in creative roles, and previously worked for Fortune Promoseven as Associate Creative Director, and Senior Art Director.

Alaa will bring over 11 years of experience in media to his new role, where he will be responsible for leading design teams in the creation, conception and implementation of projects to strengthen the agency’s creative output and contribute to a superior level of client servicing. He will also work with account leads and project management to ensure that deliverables satisfy the client, go out as scheduled and remain on budget.

“Spark* is excited to have Alaa on board as the agency’s Creative Head – his wealth of experience in the advertising industry will be a major asset to the organisation,” says Yusuf Pingar, Managing Director, Spark*. “We are confident that his high level of expertise, excellent industry knowledge and strong creative background will be a driving force in ensuring that the quality of our creative campaigns exceeds client expectations.”

Alaa adds “Creativity is a subject I feel strongly about. I’ve seen how an idea can change everything and Spark* understands this and audiences like no other. I want to make brilliant work – ideas that resonate and pop, and I want my new team to push creative boundaries, challenge the norm and run with their concepts.”