Farah Zoghbi – The Media Network

The Qode to represent Italian fashion brand

February 4, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based luxury communications agency, The Qode has been appointed as the PR partner for Roberto Cavalli fashion in the UAE. Sitting under the umbrella of the Roberto Cavalli Group, Roberto Cavalli’s fashion line is taking a new direction under the control of newly appointed Creative Director, Paul Surridge. The collection aims to showcase the life of the modern woman by creating a wardrobe that is bold, athletic and real. The Qode will be responsible for all PR and communication activities for the brand in the UAE.

“We are excited to be part of this new chapter in the life of Roberto Cavalli’s brand under the new Creative Director, Paul Surridge,” says Ayman Fakoussa, Managing Partner, The Qode. “His first collection has already received great acclaim and we look forward to sharing his more contemporary approach to womenswear for the brand which has a rich heritage in the fashion world.”

Rituals Cosmetics appoints The Qode

January 28, 2018/in Account win, Featured /by Suad Ashimi

Natural beauty and wellness experts, Rituals Cosmetics has appointed The Qode as its PR agency in the UAE. Founded in the Netherlands, Rituals Cosmetics aims to create an all-round self-care experience through an extensive range of therapeutic essence, aromas, skin-care, beauty and bath essentials. The Qode will manage all Rituals Cosmetics’ PR and communications activities across the UAE.

“Rituals is a beautiful cosmetics brand which aims to turn everyday routines into Rituals,” says Ayman Fakoussa, Managing Partner, The Qode. “We are thrilled to be working with one of the world’s fastest growing brands which caters to a wide audience including men and women. The brand operates in the region through individual boutiques and we look forward to helping consumers discover their very own Rituals.”

The Qode to represent luxury brand

January 28, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based luxury communications agency, The Qode has been appointed as the PR partner for MCM in the UAE. Founded in Germany, MCM is a luxury brand that offers a diverse range of bag creations, stylish footwear and travel accessories dedicated to authentic fashion. The Qode will be responsible for all PR and communication activities for the brand in the UAE.

“MCM is a brand which was founded in 1976 and has a very interesting history, and has since become a celebrity favourite, especially within the music industry,” says Ayman Fakoussa, Managing Partner, The Qode. “We are excited to share the brand’s rich history as well as its beautiful ready to wear and accessories collections which extend beyond just the heritage ‘cognac visetos’ logo.”

Luxury hotel destination appoints The Qode

August 29, 2017/in Account win, Featured /by Suad Ashimi

UAE-based luxury communications agency, The Qode has been appointed by St. Regis Dubai as its PR agency. St. Regis Dubai is a hotel destination that offers F&B outlets, event venues and leisure facilities to its guests from all over the world. The Qode will be responsible for all of St. Regis Dubai’s PR operations through events and activations to set high benchmarks for the hotel’s services and raise awareness of its legacy since its establishment.

“With a deep-rooted understanding of the luxury market and how to effectively communicate within it, we are thrilled to be adding the prestigious St. Regis Dubai brand to our portfolio,” says Ayman Fakoussa, Managing Partner, The Qode. “We are eager to work with the team to tell the brand’s heritage story and position it as top of mind when it comes to luxury hotel properties and dining destinations for tourists and residents of the city.”

The Qode secures Shiseido

February 4, 2016/in Account win, Featured /by Michelle J Kuehn

The Qode has been appointed as the PR partner for Shiseido Middle East. The beauty brand offers products that fuse Eastern traditions with Western science and technology and is available from various outlets in the UAE. The Qode will be working to handle a series of launches for the company, as well as increase brand awareness and work to define the diverse beauty industry in which they operate.

“We are thrilled to be working with Shiseido, a brand with such a rich heritage and strong beauty authority worldwide,” says Ayman Fakoussa, Managing Partner, The Qode. “We look forward to raising awareness of the brand through exciting product launches and creative storytelling.”

The Qode partners with Manzil Downtown Dubai

March 5, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Luxury communications agency The Qode has been appointed as PR partner for boutique hotel Manzil Downtown Dubai. Part of Emaar’s hospitality division, VIDA Hotels & Resorts, Manzil Downtown Dubai is a contemporary, upscale boutique hotel that encompasses the warmth of Arabic hospitality. The hotel recently reopened its doors after extensive refurbishment, offering a fresh Arabesque look and feel. The boutique property boasts an exciting range of newly launch food and beverage concepts, couple with refined and enhanced amenities, all of which offer unparalleled Arabic hospitality and experiences.

The Qode wins The Grooming Company PR account

February 6, 2014/0 Comments/in Account win /by Team TMN

The Qode has been appointed as the new PR representatives of The Grooming Company (TCG) portfolio of brands. TCG is represented by beauty and grooming brands, N.BAR, JetSet and 1847.

“We are thrilled to be working with The Grooming Company who pioneered men’s and women’s grooming the the UAE,” says Ayman Fakoussa, Managing Partner, The Qode. “Despite their growth over the years they have always maintained impeccable customer service to the UAE’s most discerning clientele. We look forward to working closely with Negin Dasmal and her team on consistently raising the bar and building on the brands’ success.”

New Account Manager joins The Qode

November 26, 2013/0 Comments/in Movers & Shakers /by Team TMN

Farah Zoghbi has been announced as the new PR Account Manager at The Qode. Bringing over four years of PR and Marketing experience within the luxury service industry in Dubai, Farah held various PR and Communications positions, working with leading brands including Fairmont Hotels & Resorts and InterContinental Hotels. As a resident of Dubai since 2003, Farah has witnessed the dynamic growth of the industry, gaining local market experience during this time.

“I am very excited to be part of the dynamic team at The Qode,” says Farah. “With such a diverse portfolio of clients, this is a great opportunity to work on exciting projects and brands.”

Posts