Reach Media launches new title for Emiratis
Reach Media, the publishers of bi-monthly magazine Global Citizen, has launched a new luxury title for the domestic market entitled Emirati Citizen. The first of its kind, the bi-monthly newspaper features only Emiratis and is designed with a dual language format in English and Arabic.
“We mistakenly think that Emiratis know everything about each other because it’s such a small community, when that simply isn’t the case,” says Armand Peponnet, CEO of Reach Media and Publisher of Emirati Citizen. “There is demand for a title with high-quality journalism that will showcase the achievements of Emirati citizens to Emirati citizens, the nationals who have shaped one of the fastest growing economy’s in the world; the entrepreneurs, philanthropists, artists, visionaries and social businesses to their peers and the rest of the world.”
The first issue of Emirati Citizen was distributed in January as a supplement with its sister title, Global Citizen. Future issues will be stand-alone and can be found in all first class lounges in the UAE, financial district banks, law firms and government offices, all villas on the Palm Jumeirah, royal palaces, fine dining restaurants and selected cafés across Dubai and Abu Dhabi.