Emirates NBD – The Media Network

Omnia expands into Jordan

July 15, 2018/in Featured, New Launch /by Suad Ashimi

UAE-based digital agency, Omnia has launched its Jordan office as part of its expansion plans. Located in Amman, the new office is in response to the growing demand for Omnia’s digital expertise and will act as a digital development hub for the company’s growing roster of digital clients which, at present includes the Saudi Arabian Football Federation, Emirates NBD, Al Yah Satellite Communications Company (Yahsat), Abu Dhabi National Oil Company (ADNOC) and ACWA Power.
“Given the breadth and scale of digital consultancy and transformation work that we regularly undertake and deliver on behalf of some of the region’s, and world’s, biggest brands, we are committed to attracting and developing world-class talent,” says Adam Booth, Managing Director, Omnia. “Our new Jordanian office and the talented Arabic speaking team that comprise it – coupled with our regular investment in the latest industry tools – reinforce our ability to successfully deliver a range of digital services that not only positively impact our clients’ businesses but transform them for the better.”

Banking brand reappoints Spark Foundry

January 28, 2018/in Account win, Featured /by Suad Ashimi

Spark Foundry, part of Publicis Media, has been retained as the official media agency for UAE-based banking brand, Emirates NBD. Spark Foundry will primarily focus on consistently articulating Emirates NBD’s ambition in the marketplace to grow as the most innovative bank in the UAE’s banking industry. The agency will also support what the brand is driving towards in context of its overall business goals.

“We are extremely honoured to have been given the opportunity to continue working with the Emirates NBD Group,” says Alain Brahamcha, CEO, Spark Foundry MENA. “As we look to take the Spark Foundry brand to the next level, it is imperative for us to be working with visionary brands such as Emirates NBD. We are all very excited as we embark on our next journey with the Emirates NBD Group.”

Instinctif Partners welcomes Andrew Berridge

December 6, 2017/in Movers & Shakers /by Suad Ashimi

International communications consultancy, Instinctif Partners has appointed Andrew Berridge to the role of Consultant. With over ten years of experience in strategic communications, content management and new business generation, Andrew most recently worked with Auxilium as Account Manager. In his new role, he will work across Instinctif Partners’ portfolio of clients including Emirates NBD Asset Management and National Bank of Kuwait, to manage its English language content and media relations with the regional and international press. He will also be responsible for the client’s annual report content creation.

“I am excited to be joining this dynamic team of young professionals and look forward to achieving many great objectives together,” says Andrew. “Instinctif Partners has an excellent reputation in the region and I am delighted to be able to contribute towards its success going forward.”

Shortlist announced for Seamless Awards

March 30, 2017/in Events /by Shelly Mistry

Seamless Awards, an upcoming awards ceremony for the finance, retail and ecommerce industries, due to take place on May 1, 2017, at The Armani Hotel Dubai, has announced the shortlist.

Nominees include Butcher and Still, Ding, el Grocer, insydo and Zomato for ‘Best Design and User Experience’; Bin Hindi Motors, Emirates NBD, Sayidaty.net and Xpress Money for ‘Best Viral or Social Campaign’; First Gulf Bank, Global Processing Services for Monzo and Qatar Airways for ‘Best Customer Insight Campaign’; and, Bebuzzd, el Grocer, Gemalto, HPS, ICICI Bank and Mahindra Comviva, Plantshop.ae, Radius Group, RAKBank, STC and Sprii for ‘Digital Transformation and Innovation of the Year’, among the rest. View the full shortlist here: https://goo.gl/rxvOIQ

Dentsu Aegis Network acquires gyro

July 26, 2016/in Account win, Featured /by Suad Ashimi

Media and digital communications agency, Dentsu Aegis Network, has acquired gyro, an independent global creative agency dedicated exclusively to business-to-business (B2B) marketing, to create a fully integrated global B2B powerhouse. Launched in 1999, gyro’s Dubai office has worked with a variety of brands including EMAAR, Jumeirah, Emirates NBD and Fed Ex. Dentsu will now add B2B offering to its product portfolio in the region and focus on the growing marketing sector following the acquisition.

“The B2B communications sector is relatively underdeveloped in the MENA region and we are looking forward to working with gyro to help businesses navigate the complex landscape and develop the right insights, strategies, approach as well as execution across every part of the customer’s journey,” says Michael Nederlof, CEO, Dentsu Aegis Network, MENA.

Christopher Becker, Global CEO and COO, gyro, adds “With Dentsu Aegis acquiring gyro, a major global strategic vision is coming together. Together, we are in the perfect position to lead and accelerate the much needed reinvention of the B2B space through the total integration of creative, media and technological power. Teamed with Dentsu Aegis, gyro will offer even more value to our great client partners and bring bigger wings to achieve their goals and dreams. Together, Dentsu Aegis and gyro will reinvent the way we see, consume and feel advertising in the business-to-people space.”

Emirates NBD named Advertiser of the Year

December 7, 2015/in Award win /by Michelle J Kuehn

The Dubai Lynx International Festival of Creativity will honour Emirates NBD as Advertiser of the Year at the 10th edition of Dubai Lynx in March 2016. Having received 15 trophies over the last three years at Dubai Lynx, Emirates NBD is the first bank in the last ten years to be named Advertiser of the year and received a Grand Prix at the Dubai Lynx 2015 with the ‘Hey Future Me…’ campaign created by FP7/DXB for Children’s Savings Plans.

“Every year as organisers we choose the brand that has truly stood out as being creatively brave and willing to take risks,” says Terry Savage, Chairman, Lions Festivals. “Dubai Lynx believes that the more creative a business, the better return they will see, and we are delighted to honour Emirates NBD with this in 2016.”

Vikram Krishna, Head – Group Marketing & Customer Experience, Emirates NBD adds, “We are delighted to be the first ever bank to be named Advertiser of the Year. Over the years, Emirates NBD has created marketing campaigns that engage with customers in ever more creative ways. As with our products and services, Emirates NBD’s advertising campaigns are about challenging the status quo and breaking new ground.”

The Dubai Lynx Festival takes place from March 6 – March 8, 2016, with the Awards Ceremony bringing it to a close on March 9, 2016. Entries are currently being accepted at www.dubailynx.com, where details of how to be there can also be found.

Effie MENA Awards announces 2015 jury panel

September 27, 2015/0 Comments/in Regional News /by Emily Churchill-Owen

The Effie MENA Awards 2015 is set to launch on November 18, 2015 at the Pavilion, Armani Hotel in Dubai. The seventh edition of the awards will be judged by a panel including a total of 13 international, as well as 90 regional judges, all at a senior corporate level from a variety of industry sectors such as publishing, luxury retail and banking. The panel will be judging entries to celebrate and reward creativity in marketing.

Members of the 2015 judging panel include Ian Armstrong, Advertising General Manager, Jaguar Land Rover – London; Christopher Saldana, Director Marketing Services EEMEA, Mondelez Eastern Europe, Middle East and Africa and Vikram Krishna, Head Group Marketing and Customer Experience, Emirates NBD. The final deadline for submission to this year’s awards is September 27, 2015 and previous winners in the scheme include Nissan Middle East, Henkel, PEPSICO and Red Bull.

“As organisers of the annual Effie MENA Awards, we are both honoured and delighted to have such distinguished figures participating as judges in this year’s programme,” says Alexandre Hawari, Co-CEO, Mediaquest Corp. “The quality of our panel means that the winners of this year’s Effie will have the kudos of knowing that their work has been deemed the best by prominent leaders in their respective fields.”

MediaVest retains Emirates NBD account

September 1, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Following a multi-agency competitive review, Emirates NBD has renewed its partnership with MediaVest with an expanded scope to create a consolidated hub for offline and online media buying and planning, performance marketing, social media management, and branded content creation and distribution.

“We’re proud to have not only retained our current remit for Emirates NBD, but also to have been entrusted with creating an integrated hub that covers both the art and science of the new media landscape,“ says Tarek Daouk, Regional Managing Director, MediaVest. “Our work for Emirates NBD has consistently focused on delivering towards the bank’s business objectives and brand-building requirements. We’re excited to bring together a diversified pool of creative talents, cross platform capabilities, and ad-tech solutions.”

Vikram Krishna, Head of Group Marketing and Customer Experience at Emirates NBD, adds “MediaVest has once again demonstrated superior ability to seamlessly bring together and integrate its media buying clout, social media expertise, content solutions and advanced technologies and tools to drive our brand and strategy forward. We’re looking forward to the next chapter of this partnership.”

FP7/DXB wins pitch to retain Emirates NBD account

February 20, 2014/0 Comments/in Account win /by Team TMN

FP7/DXB has successfully retained the Emirates NBD creative advertising account, following a multi-agency pitch process that began at the end of last year. The agency competed against the regions’ largest multinational networks for the business.

FP7/DXB will continue to oversee the Dubai-headquartered bank’s through-the-line communications brief for the UAE. Emirates NBD has awarded FP7/DXB a three-year contract – a tangible testament to the mutual understanding fostered between the two entities after a four-year partnership and of Emirates NBD’s continued belief in FP7/DXB’s creative and strategic solutions that have helped grow and solidify this great brand for the past many years.

“We are delighted to renew our partnership with FP7,” says Vikram Krishna, Head of Group Marketing and Customer Experience, Emirates NBD. “They have been with us right through on our journey to becoming one of the leading banking brands in the Middle East with a US$1 billion-plus valuation. We look forward to their contribution in steering our brand to greater heights in the future.”

Sasan Saeidi, Managing Director, FP7/UAE, adds: “We are overjoyed with this pitch result. Retaining this wonderful partnership, and ensuring this great brand remains at the forefront of our client roster is something we are extremely proud of. Emirates NBD and FP7 have achieved great results together for the past number of years; both effective and award winning communication. We are geared up and determined more than ever, to make sure the next three years are even more successful, so watch this space.”

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