Magnet welcomes Elsa Esmeraldo

Dubai-based photography production company Magnet, part of Emicon Media, has welcomed Elsa Esmeraldo to the role of Talent Curator. Having just moved to the Middle East, Elsa has over ten years of experience in the advertising industry across creative agencies in South Africa. As Talent Curator, she will be responsible for sourcing artistic talent for Magnet’s portfolio of clients.

“I value original thought,” says Elsa. “What excited me about advertising was the chance to work in a creative, fast-paced environment, where everyday brings a new challenge and you have to be able to think on your feet.”

Emicom Media announces rebrand

Emicom Media has launched a full rebrand and redesign, inclusive of a company name change to Linktia in order to represent the group’s current objectives, positioning and values. Founded in 2011, Emicom Media – now Linktia – was initially made up of a collective that included Bareface, Alchemy Films and arabianEye. The group specialises and invests in content production, talent management, online platforms and technology solutions in the MENA region, and owns or represents market-leading companies including Corbis (MENA exclusive representative), Magnet, The Studio and Aperto Middle East.

“We are incredibly passionate about Linktia,” says Jesus Blanco, Co-Founder and CEO, Linktia. “It’s an identity that encompasses our culture, goals, vision and strategic business decision. Our brands have been integral in the visual content development of the region over the years, and our new brand identity illustrates the inherent strength of a networked organisation.”

Venetia Maunsell, Co-Founder of Linktia adds, “Linktia means a home of connections. It’s a collaborative platform linking our people, brands, talent, entrepreneurs and businesses; benefitting all within our group. Linktia provides a supportive role by offering advice, guidance, financial assistance, innovation and growth opportunities for our businesses and teams.”