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PHD MENA expands into  Egypt

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Dubai-based media and communications agency, PHD MENA has launched its Cairo office as part of its expansion plan across the Middle East. Egypt being its fifth location in the Middle East, the new office aims to offer strategic, digital and creative expertise and build on business partnerships with regional and international clients. The launch will see the appointment of Nour Eldin Saleh to handle operations in the Cairo office as General Manager bringing with him experience working with companies such as Starcom and Mindshare.

“PHD’s expansion into Egypt, our largest market in the Middle East to date, is a clear indication of how the region is transforming,” says Elda Choucair, CEO, PHD MENA. “While it has a rich heritage and thriving traditions, the country is rapidly progressing in terms of digital sophistication, both from a consumer and corporate standpoint. The time is right for PHD to capitalise on this shift and introduce ground-breaking approaches in media and communications. I am certain that, with Nour Eldin Saleh at the helm, we will provide new levels of media and business excellence to our clients.”

 

Cannes Lions 2017 Jury revealed

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Motivate Val Morgan, the official representatives of Cannes Lions International Festival of Creativity has named this year’s jurors from the UAE set to judge entries from across the region. The members of jury will include Josephine Younes, Creative Director of McCann FP7/DXB, Elda Choucair, CEO of PHD MENA, Sascha Kuntza, Creative Director of Memac Ogilvy and Firas Medrows, Executive Creative Director of DDB Dubai. The upcoming festival will see a panel of jurors categorised under radio, promo and activation, direct and media in the UAE to shortlist and announce the winners at the event ceremony from June 17 – 24, 2017.

PHD expands regional network

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Dubai-based media and communications agency, PHD has launched its operations in Lebanon as a part of its regional expansion plan. With an office in Beirut, PHD will bring its expertise and working methods to manage the interest of its clients across Lebanon and the Levant region. The new launch will also see the appointment of Maroun Hassoun to the role of General Manager, PHD Lebanon to oversee the team and report to Elda Choucair, CEO of PHD MENA.

“Having spent my entire career in the marketing industry, I can say that I have watched the rise of PHD with awe,” says Maroun. “I feel an equal sense of responsibility in maintaining and developing this mindset and excitement about the opportunity to tangibly make a difference in a market I know so well.”

Several promotions at PHD

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The Middle East offices of media and communications agency, PHD, part of Omnicom Media Group, has announced several internal promotions to accommodate their goals of regional expansion and new service offerings.

Hassan Shoker, previously the head of investments for PHD UAE, will now oversee all markets under PHD MENA, including Egypt, Lebanon and Saudi Arabia. Ian Dolan has been appointed as the Head of Strategy and Content and will be responsible for the network’s social media and digital solutions. Sandra Essa and Stephanie Medlege have both been promoted to the role of Associate Director – Planning. In their new role, Sandra and Stephanie will further contribute to strategic planning and execution for their client’s success.

“When I joined PHD 8 years ago, it was impossible to predict the incredible journey we were about to have together,” says Elda Choucair, CEO, PHD MENA. “Looking back, it has been a phenomenal experience of growth, not just for me personally or the agency, but also our exceptionally talented team and the brands that are like family to us. These well-deserved promotions are a sign that our collective progress is made up on individual achievements and excellence. Together, with our clients, we are dedicated to continuing this shared journey of growth for the benefit of all.”

Senior Executives promoted at PHD

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PHD, a division of Omnicom Media Group MENA, has promoted both its UAE Managing Director and General Manager in Dubai. Elda Choucair, previously Managing Director at PHD UAE, will now take on the role of CEO, PHD MENA which will involve her replicating her performance across new, as well as existing, offices in the region and, on top of this adding to her UAE responsibilities.

Luca Allam, previously General Manager for PHD Dubai, will now take on the role of Managing Director, PHD UAE. In this role, he will utilise his eleven years of experience in media in order to oversee the agency’s offices in both Dubai and Abu Dhabi.

“In Elda’s and Luca’s hands, PHD has gone from strength to strength,” says Elie Khouri, CEO, Omnicom Media Group, MENA. “The talent they’ve attracted and nurtured, the vision that has guided them and the energy they’ve deployed has made PHD the success story it is today. I have no doubt that they will find in their new role even more opportunities to stimulate further growth.”

 

PHD UAE to hold BrainScape conference

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PHD UAE is set to hold BrainScape, its annual thought-leadership conference in the MENA region, on October 12, 2015. With a focus on the future of Artificial Intelligence (AI), the event will be held at the Armani Hotel Dubai and will host over 200 marketing professionals. It will feature a comprehensive look at the future of intelligence, as well as products that marketing professionals will be using and the advertising and data models that will support them. Key speakers include Kevin Slavin, Assistant Professor of Media Arts and Sciences at MIT Media Lab. The conference is produced with Choueiri Group’s dedicated digital media representation arm, Digital Media Services (DMS), as strategic partner.

“This is an incredibly exciting time to work in marketing, as we undergo a revolutionary transformation of what we are capable of achieving, thanks to developments in AI,” said Elda Choucair, Managing Director, PHD UAE. “This year’s BrainScape will invigorate marketers and inspire them on how to capitalise on upcoming technology and take the marketing discipline to new heights.”

Staff promotions at PHD

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PHD UAE has promoted five senior employees following its business growth in 2014. Firstly, Ian Dolan has been promoted to the newly created position of Strategy Director. As a Planning Director for the last three years, he will now contribute to the strategic direction of all accounts, driving business development as well as spearheading the creative and innovation agenda for the agency and its clients.

Charli Ursell has been appointed to the position of Digital Director, after leading on the development of initiatives regarded as ‘best in class’ globally by key clients as Digital Associate Director for almost two years. Rachel Maher is now Marketing Director, following the creation and deployment of a rich programme of initiatives, as well as her contribution to business development activities and account wins in the position of Marketing Manager.

Following several years of managing one of PHD’s largest accounts with consistent qualitative output, Nawal Nasreddine has been promoted to Planning Director, as well as Karen Doumet who is also promoted to the position of Planning Director, following an impeccable track record with clients.

“As an organisation, we have grown significantly over the past 12 months,” says Elda Choucair, Managing Director, PHD UAE. “These promotions are as much a reward for this performance as a promise for future success. We endeavour to nurture our talent at PHD so that we, as a team, can continue to exceed the expectations of our clients, our partners and ourselves.”

Luca Allam promoted at PHD

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PHD, the media agency network part of Omnicom Media Group, has promoted its Group Director and Head of Digital, Luca Allam, to the position of General Manager of its Dubai office. Luca was instrumental in establishing PHD’s digital agenda, and as Group Director, he managed the integration of digital with offline media thinking and driving the agency’s digital product forward for clients. In his new role, Luca will oversee all accounts and lead on the Unilever digital business.

“Luca played a key role in leading several pitches to success with work that was seen as the very best,” says Elda Choucair, Managing Director, PHD UAE. “Luca will continue to drive new business and further our digital agenda, and I am sure that we will all continue to grow together and achieve even greater things.”