Dubai – Page 159 – The Media Network

Nedaa to provide communications for NYE in Dubai

December 30, 2015/in Account win /by Michelle J Kuehn

Professional Communication Corporation Nedaa will provide telecommunications services for the New Year’s Eve celebrations happening in parts of Dubai on December 31, 2015. The corporation will be providing organisers with portable TETRA radios and a mobile base station in the Burj Khalifa area to ensure that communications support and key coverage for the event run smoothly.

“The fireworks display at the Burj Khalifa and other parts of Dubai during New Year’s Eve has become one of the most heavily attended events in the UAE,” says Abdullah Al Falasi, Director of Commercial Affairs, Nedaa. “Being heavily crowded, organisers of the event will need close coordination among those assigned at various area points and their central base of operations for the evening to ensure public safety and security. Looking to address this, we will provide the organisers and the government entities involved such as Dubai Police, Dubai Civil Defence, Dubai Ambulance, Dubai Metro and Dubai Tram with handheld TETRA radios and a mobile base station, which gives them the advantage of smoother communication during the event.”

Eleanor Joslin to leave ITP Publishing

December 29, 2015/in Featured, Movers & Shakers /by Michelle J Kuehn

Eleanor Joslin will step down from her role as Editor at Harper’s Bazaar Interiors, part of ITP Publishing, in order to pursue freelance projects. With over five years of experience in journalism, Eleanor worked as Editor for the Better Homes portfolio at HOT Media Publishing before joining ITP. She will now be working on providing a range of Editorial solutions and services, such as editing print and digital content, producing magazines and supplements and writing features.

MVM Co sign BEEM

December 28, 2015/in Account win, Featured /by Michelle J Kuehn

MVM Co have secured the PR account for new beauty booking app, BEEM. The app was created by former beauty Editor, Samantha Hamilton-Rushforth and acts as a digital solution to booking women’s beauty salon appointments at grooming hotspots across Dubai. MVM Co will be working with BEEM to increase brand awareness of the app across the region, as it grows into other cities in the UAE.

“MVM Co is thrilled to be working with BEEM, it is so exciting to support locally grown brands who are paving the way in the beauty industry, as well as being extremely innovative in the digital world,” says Morgan Venison, Founder, MVM Co.

Mindshare to hold Content Decoded Conference

December 21, 2015/in Featured, Regional News /by Michelle J Kuehn

Mindshare, part of global media agency network WPP, is set to hold a media conference under the theme of Content Decoded on January 19, 2016. The conference will be held in The Annex, Burj Khalifa Dubai, and will offer a lineup of experts from a range of different industries, who will teach participants how to utilise data for more creative content, as well as how to deliver content at a scale, amongst other topics.

“At our core, Mindshare’s first priority is to maximise the return on investment for our business partners,” says Samir Ayoub, CEO, Mindshare MENA. “The way content is initiated, developed and used has changed over time. This event will help professionals from any industry use the tools and insights that our panel has created from years of experience. Using their techniques, our attendees will be wowed by measurable impact of adaptive, data-powered content developed for their business.”

Serviceplan retains BMW Group Middle East

December 21, 2015/in Account win /by Michelle J Kuehn

BMW Group Middle East has renewed its partnership with Serviceplan Middle East as the lead brand agency for the BMW and MINI brands, following a multi-agency creative pitch. Serviceplan has been holding the account since 2000, servicing BMW’s regional office in Dubai, as well as 14 importer markets across the GCC and Levant.

“We were really impressed by Serviceplan’s spirit and determination to maintain our business,” said Bassant Hammad, Communications Manager, BMW Group Middle East. “The agency showed strength across all disciplines, especially in their digital approach, where they demonstrated a truly innovative and creative competitive edge.”

Rami Hmadeh, Managing Partner, Serviceplan Middle East, adds “We are delighted to continue our partnership with the BMW Group for the next five years. Having come from a six-year partnership with the group in the Middle East, we were confident going into the pitch. Our long partnership with the BMW Group has allowed us to fully comprehend and adapt to the nuances of servicing an international brand. We are grateful to BMW for their renewed confidence in Serviceplan as their lead brand agency.”

Q Communications secures Triathlon Challenge

December 20, 2015/in Account win /by Michelle J Kuehn

Q Communications has been appointed to handle the PR for GEMS Education’s Triathlon Challenge, set to take place on January 30, 2016. The challenge is open to all schools, universities, parents, teachers and non-teaching staff in the UAE who would like to participate, and Q Communications will be looking to raise awareness of the event across the region.

“We are eager to work with GEMS Education on this project, and to be a part of this great event which encourages people from across the Emirates to unite and participate in the challenge,” says Elsa Roodt, Managing Partner, Q Communications. “Education and fitness are two industries we are very passionate about. The Triathlon Challenge is open to all age groups, and will encourage the whole family to take part and be active.”

Media mourn the loss of Dominic De Sousa

December 17, 2015/in Regional News /by Michelle J Kuehn

Dubai’s media community today mourns the tragic loss of Dominic De Sousa, Founder and Owner of CPI Media Group. With a media career spanning over 30 years and a reputation as an outstanding businessman, Dominic worked for Dubai-based companies Reed Business Publishing and ITP Publishing Group before founding Corporate Publishing International, now known as CPI, in the early 1990’s – a company he has owned ever since. The larger-than-life boss and keen showman died last night of heart complications while performing on stage at the BBC Good Food Awards, and he will be greatly missed by the media community.

Secret PR has appointed new Director of Finance

December 16, 2015/in Movers & Shakers /by Michelle J Kuehn

Joe Whitehead has joined Secret PR as Director of Finance. Previously with Flowserve in London and in the Dubai office, Joe brings 10 years of experience in sales and marketing with Fortune 500 companies. In his new role, Joe will be responsible for the company’s budget, procurement and financial operations working closely with the Director to assist with business development.

“While I’m new to PR, I’m confident that my experience in sales, marketing, operations and finance will transfer easily to the new role,” says Joe. “I look forward to developing in this position and growing the company with the great team that Sarah has put in place.”

Q COMMUNICATIONS SIGNS THE LUXURY NETWORK

December 16, 2015/in Account win /by Michelle J Kuehn

Q Communications has been appointed by The Luxury Network to help launch and raise awareness of the membership group in the UAE. The consultancy will oversee PR, communications and events for the network’s newly launched Dubai and Abu Dhabi offices. Q Communications is a founding member of the network, alongside Tiffany & Co., Lamborghini, Royal Jet Group, Bombardier, Sofitel Hotels and Bang & Olufsen.

Working closely alongside Dubai-based Juan Perez and Oksana Bondar, who are spearheading the UAE division of the network, Q Communications will start a media engagement campaign designed to create mass awareness of the The Luxury Network’s foray into the UAE market and help to drive membership.

“The Luxury Network is the world’s leading luxury affinity marketing, partnerships and events group and expansion into Dubai and Abu Dhabi – two cities renowned for their love of high end brands – is a strategic step towards growing the network globally,” says Elsa Roodt, Director and Co Founder, Q communications. “With our portfolio of luxury clients and expertise within the sector, we are very excited to be on board as its agency and as a founding member, and hope to support The Luxury Network in reaching its business objectives.”

MEPRA AWARDS 2015 – Winners Announced

December 15, 2015/in Award win /by Michelle J Kuehn

The Middle East Public Relations Association (MEPRA) held its annual gala dinner last night in celebration of the most exciting communicators of 2015. Highlights of the evening included Memac Ogilvy Public Relations – Dubai, sweeping the floor of the Consumer Goods category for their work on “Innovation that Excites”, “Labels are for cans, Not People” and “#AmexExplorer: The Card That Takes You Places”.

Hill+Knowlton Strategies took gold in the Consumer Services category for their work on Flash Entertainment’s “YASALAM”, while in Healthcare & Services Memac Ogilvy Public Relations – Lebanon, impressed judges with its “Breast Cancer Awareness” campaign. House of Comms was awarded gold for its work on “JIM Will Fix It Nepal Relief” which fell under the Corporate Social Responsibility & Environmental PR category, and APCO Worldwide was recognised for its work for Noor Bank in the Financial PR sector.

The Dave Robinson Award for Outstanding Young Communicator of the Year (agency-side) went to Four Communications’ Mohanned Lafi with Ooredoo Kuwait’s Yasser Mohammad picking up the same for Outstanding Young Communicator of the Year (in-house). The Chairman’s Award was presented to Hill+Knowlton Strategies’ Sconaid McGeachin and Four Communications Group scooped Agency of the Year.

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