Dubai – Page 157 – The Media Network

Katch secures new restaurant account

January 13, 2016/in Account win /by Emily Churchill-Owen

Katch International has been selected to handle PR for Mazaher, a new Lebanese restaurant located in the Dubai World Trade Centre. The agency will be handling all PR, social media and design requirements for the restaurant, which aims to cater for a range of guests with a menu designed by Chef Ibrahim Ayoub.

“Mazaher is a home-grown brand from the same team behind our current and long-standing clients Provocateur and El Sur,” says Ben Kershaw, Client Servicing Director, Katch International. “We are very grateful for their trust and we look forward to creating an impactful launch campaign with them that will demonstrate the hard work and expertise every team member has been putting in this project to make it one of Dubai’s most respected and established Lebanese restaurants.”

Cannes Lions makes changes to 2016 awards

January 12, 2016/in Featured, Regional News /by Emily Churchill-Owen

The Cannes Lions International Festival of Creativity has announced changes to the 2016 awards which will see the Press Lions become the Print and Publishing Lions and Digital Craft split from the Cyber and Mobile Lions. The Digital Craft Lions will celebrate the creative skills and digital craftsmanship behind content including the quality of design, the technical execution and the overall experience across all digital platforms and devices.

“The Press Lions is an award that’s been with us since 1992,” says Simon Cook, Director of Awards, Lions Festivals. “By renaming it the Print & Publishing Lions, we are evolving the category, just as the print and publishing world itself is evolving, to recognise other forms of publishing, along with best uses of press and interactive press.”

Terry Savage, Chairman, Lions Festivals, adds “The Cyber and Mobile Lions juries have told us that with more and more UX and Craft focused entries, it is necessary to have experts in this field sitting on the jury. We’ve chosen to split it out so that this specialist area can have its own dedicated jury, which will also make the hugely labour intensive Cyber Lions judging much more manageable going forward.”

PHD wins Al-Futtaim

January 12, 2016/in Account win /by Emily Churchill-Owen

PHD UAE has been appointed by Al-Futtaim to manage the media responsibilities of a large portfolio of its brands following a four-way market review. The pitch was the result of the diversified conglomerate’s decision to seek an alternative to the in-house model it has used until now. PHD will now handle the media communications briefs for its many businesses and brands to provide a fresh perspective and approach. The appointment means that PHD has gained an entire agency portfolio of brands and the agency has had a restructure in order to create a dedicated unit for the new business.

“This is a particularly significant appointment for PHD and comes as we complete our first decade in operation in the Middle East,” says Elda Choucair, Managing Director, PHD UAE. “It further demonstrates our ability to work with large businesses and secures our place in the major agency league. Though scale was never our goal, it does prove the relevance and appeal of our unique proposition to all types of advertisers, particularly those focused on long-term growth. We will continue to be true to our original proposition of a bespoke agency with digital at the core, as well as our ethos and promise of finding a better way for our clients and partners.”

Brazen secures new signing

January 12, 2016/in Account win /by Emily Churchill-Owen

Brazen PR and Content Marketing will be handling all media publicity for personality and presenter Ross Crist, through its representation division. Originally from the US East Coast, Ross is an established sports commentator in the UAE and since 2013 he has been lecturing on sports business, as well as presenting regular slots on The Grill on Dubai Eye, Dubai Sports TV and Sports Tonight.

“I’ve been looking for an energetic and passionate team to help elevate my profile and presence and already Brazen is proving to be just that,” says Ross. “Brazen has a track record of elevating personalities and I’m confident they will help me take the next step in media and commercial work.”

Louise Jacobson, Managing Director, Brazen, adds “Ross has achieved a huge amount in the region in such a short space of time and we’re really excited to help him on the next stage of his journey. He is talented, professional and has many areas of expertise including sports, presenting, acting, modeling, events hosting, health and fitness so will be a great asset for relevant brands.”

TCApr secures new tourism client

January 11, 2016/in Account win /by Michelle J Kuehn

TCApr has won the account to represent Royal Caribbean Arabia, the sole Middle East representative of the Royal Caribbean International and Azamara Club Cruise lines. The agency will provide strategic public relations and communications support to the brand, working across its fleet of 23 Royal Caribbean cruise ships as well as boutique, destination-focussed Azamara Club Cruises.

“We are pleased to have appointed TCApr as our representative PR agency covering the UAE and GCC regions and look forward to working with them during what looks set to be another exciting year of firsts for Royal Caribbean International,” says Mohamed Saeed, General Manager Middle East, Royal Caribbean Arabia.

Ahmed Soliman, Managing Director, TCApr, adds “Royal Caribbean are without doubt the world’s leading cruise liners and it’s our pleasure and honour at TCApr to be aligning ourselves with such an exceptional brand. We are excited at the prospect of working together on the PR and communications strategy within the GCC region.”

Shitika Anand moves to freelance

January 11, 2016/in Movers & Shakers /by Michelle J Kuehn

Shitika Anand, former Assistant Editor of Grazia Middle East, Grazia Arabia and Grazia Luxury, has made the move to freelance journalism. With over four years of experience, Shitika has had work featured in publications such as Women’s Wear Daily, Cosmopolitan and CNN International. She will now be available to work as a social media/digital consultant as well as for fashion, travel and lifestyle feature writing in a freelance capacity.

“Working with the incredible Grazia Middle East team has been a delight,” says Shitika. “I’ve had the opportunity to interview some of the greatest talents in the fashion and food industry and write some of the best stories of my career yet. I’m very excited to take all my skills into the world of freelance and I look forward to writing for other publications and collaborating with brands on a digital and print platform.”

Neil King joins Gulf Business

January 10, 2016/in Movers & Shakers /by Michelle J Kuehn

Motivate Publishing has welcomed Neil King to the role of Editor at Gulf Business. With over 10 years of experience in journalism, Neil most recently worked at ITP Publishing as Editor of CEO Middle East and Arabian Business StartUp. In his new role he will oversee the monthly magazine, as well as online content for www.gulfbusiness.com.

“Motivate’s stellar reputation precedes it, so it’s a privilege to join the company as Editor of Gulf Business,” says Neil. “I’ve joined a very talented team and I’m excited about the ambitious plans we all have for the magazine and the website in the coming weeks, months and years.”

Motivate welcomes Deputy Sales Manager

January 7, 2016/in Movers & Shakers /by Michelle J Kuehn

Salim Ghorayeb has joined Motivate Publishing as Deputy Sales Manager. With a Bachelor’s degree in International Business, Salim recently moved to Dubai having previously worked in Lebanon. He brings two years of media sales experience to his new role, in which he will assist with achieving monthly sales targets, developing an updated customer database and identifying commercial opportunities for business development for Emirates Man magazine.

TishTash signs The Recipe

January 7, 2016/in Account win /by Michelle J Kuehn

TishTash are to be responsible for all press and publicity for The Recipe, a Middle Eastern-based Hip Hop group. Initially formed as a project designed to bring Hip Hop artists in the UAE together to record a compilation album, the project has grown into a collective performing at live events. Currently an independent label, dedicated to launch new solo artists, The Recipe is today a group consisting of three MC’s – Swerte, Kaz Money and Perfect Storm – and TishTash will be supporting them through TishTash Talent, working across brand strategy and marketing, as well as brand partnerships and bookings.

“The Recipe have had such an interesting story together so far and have plenty more that they want to achieve, so we’re pleased to have the chance to work with them and support them with this in 2016,” says Natasha Hatherall-Shawe, Managing Director, TishTash. “The Recipe are a fantastic addition to our ever-growing TishTash Talent client list.”

Swerte adds “As we strive to be the best in what we do, we’re extremely happy to have signed with TishTash who are the best at what they do.”

alpha gets a makeover

January 6, 2016/in Regional News /by Michelle J Kuehn

Men’s lifestyle magazine alpha has been given a new look and more compact page size. The title, published by GN Publishing, also boasts several new sections and contributions from a host of new writers covering topics from celebrities to reportage to grooming and fitness. The redesign is a result of research into the magazine’s reader profile as well as readers feedback, and the new-look January issue is now available from leading retailers priced at AED 15.

“alpha is now enjoying its fifth year and we felt it was time to freshen up some of the content and give it a new look,” says Nitin Nair, Editor, alpha. “From January, readers can expect a much fuller magazine, with plenty of ‘how-to’ sections, additional UAE content, plus we’ve recruited a handful of exciting new writers who will complement the existing line-up. We’re sure our regular readers and people who have never read the magazine before will love it.”

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