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SMG launches SPORTS at SMG

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Following launches in the US, Russia and Africa, Starcom Mediavest Group (SMG) is rolling out its sports marketing capability, SPORTS at SMG, in the MENA region. SPORTS at SMG will be headquartered in Dubai and offer fully integrated sports marketing capabilities for brands. Leveraging SMG’s market position, the division’s capabilities will include audience insights, strategic development, investment, management and evaluation.

“In an increasingly fragmented landscape, sports is still the number one driver of audiences in big numbers across multiple platforms, devices and multiple markets,” says Robin Clarke, Managing Director, EMEA, SPORTS at SMG. “New technologies are enabling rights holders and sports media vendors alike to evolve their offering to brands significantly. Helping our clients understand and invest in optimal ways in those spaces can deliver far greater effectiveness in investment and ROI. This is a key strength of our company.”

Raed Kablawi, Head of MENA, SPORTS at SMG, adds “SPORTS at SMG in the MENA region will ensure our clients understand the landscape, the opportunities and the routes to high value ROI from investing in sports at local, regional and global levels. As part of a world class media network, we are armed with the best supporting capabilities in digital, content, social, data and media planning/buying to do just that.”

UAE Minister of Tolerance to speak at Stylist Event

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The new UAE Minister of Tolerance, HE Sheikha Lubna bint Khaled al Qasimi, is to make a keynote speech at the Stylist Arabia International Women’s Day event to be held on March 7, 2016 at the Beach Lounge, Jumeirah Beach Hotel. Sheikha Lubna will unveil the magazine’s first ever Stylist 50 list of the UAE’s Most Inspirational Women and will present awards to five specially selected women for outstanding achievement. Drawn from various sectors, including business, finance, arts, science, philanthropy, entertainment and sport, The Stylist 50 list features both Arab and expatriate women living in the UAE.

“Sheikha Lubna is without doubt one of the UAE’s most inspirational women of the past few decades, with a truly outstanding career at the highest levels of both business and government,” says Kerry McDermott, Editor, Stylist Arabia. “Her presence at the event is a huge honour for all the women who will be attending and will be all the more significant as it is on the even of International Women’s Day.”

OSN welcomes new PR Editor

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Orbit Showtime Network (OSN) has welcomed Benita Adesuyan to the role of PR Editor. Previously the Sports and Outdoors, Community and Film Editor at Time Out Dubai, part of ITP Publishing, Benita has over eight years of experience in journalism. In her new role, she will be working with OSN’s in-house PR team and PR agency to promote the network, its channels, entertainment services content and talent. Benita will also work on OSN publicity events, media enquiries and new partnerships.

“I’ve had a great two years at Time Out Dubai and now I’m excited to start a new chapter of my career with a promising role and fresh opportunities as PR Editor at OSN,” says Benita. “OSN is innovative, progressive and offers the best in film and TV shows to the MENA region and I’m delighted to be part of this company.”

 

BBC Good Food ME winners announced

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The sixth annual BBC Good Food Middle East Awards 2015 took place on Monday, February 15, 2016 at the Habtoor Grand Beach Resort and Spa, Dubai Marina. With over 350 people from the industry in attendance, the awards were voted for by consumers and recognised restaurants and culinary brands across a range of categories, with winners including Ripe Market for Favourite Health Food Store/Market, Samantha Wood of Foodiva for Best Food Blogger and Marina Social for Best New Restaurant – Dubai.

“Our awards are all about celebrating the best in food from across the region and recognising the tremendous growth seen in the Middle East’s F&B sector over the past year,” says Sophie McCarrick, Editor, BBC Good Food Middle East. “I’d like to congratulate not only the winners, but also all of our finalists, for making the event a great success! I’m really looking forward to another exciting year of development ahead.”

The full list of winners can be viewed at www.bbcgoodfoodme.com/awards/2015

 

PRCA MENA launches

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The Public Relations Consultants Association Middle East and North Africa (PRCA MENA) has launched in Dubai. The new professional body will cover the entire MENA region, providing PR practitioners with an association to share best practice as well as network and work to raise standards of PR. The organisation will provide training, networking, market intelligence and an international network through the International Communications Consultancy Organisation.
PRCA MENA will be co-chaired by MENA PR industry leaders Loretta Ahmed, CEO Middle East, Grayling and Mohamed Al Ayed, CEO, TRACCS. Founding members include MENA consultancies Golin MENA, Memac Ogilvy, Fleishman Europe, Q Communications, MCS Action, Sept PR, Active and Instinctif.

Edelman welcomes new Head of Digital

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Ema Linaker, former Regional Director – Digital, Leo Burnett MENA, has joined Edelman as Head of Digital. With over 20 years of experience, Ema has worked across companies in the UK as well as the UAE, including Google, Intent HQ and Social@Ogilvy. In her new role, she will be responsible for heading up Edelman’s digital team assisting clients achieve authenticity online through content and creative strategy as well as experiential marketing and social business.

 

Ritz-Carlton welcomes new PR Director

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Bianca Cartin has joined the Ritz-Calton Dubai as Director of Public Relations. Previously Marketing Manager for the GFD Group where she was part of the opening team for Jean-Georges Dubai in the Four Seasons resort, Jumeirah, Bianca has over 11 years of experience in PR. As Director of Public Relations, she will be responsible for all public relations activities for the beach-side resort.

“I am very excited to be part of the Ritz-Carlton team and I have received a very warm welcome since joining,” says Bianca.