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Magna MENA appoints new CEO

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MCN MEDIABRANDS has appointed Bassem Massoud to the role of CEO of Magna MENA. With over 17 years of experience in leadership positions, Bassem most recently held the role of Regional Managing Director. In his new role, Bassem will build strong relationships with clients focusing on transparency and outstanding business results.

“I am very excited about this assignment and the interesting opportunities it presents to us,” says Bassem. “I look forward to continue building on the great work the whole Magna team is doing to participate in our clients’ success and growth.”

UM MENAT appoints new CEO

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MCN MEDIABRANDS has appointed Joe Nicolas to the role of CEO of UM MENAT. With over nine years of experience within the agency, Joe previously held the role of Regional Head of Research and most recently held the role of Head of Strategy. In his new role, Joe will lead the agency by driving growth, building teams, developing and contributing to the success of clients’ brands.

“Having gone through a series of transformative moves during the last year, our next challenge is to build on a strong momentum and a determination to continue the mandate of change,” says Joe. “I’m excited to continue being part of an incredible team and working closely with all of our clients to unlock the potential of this region.”

Active DMC makes new promotions

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Dubai-based agency, Active (Digital. Marketing. Communications) has promoted Lauren Brush and Stanislava Burianek to the role of Associate Account Directors. With a combined ten years of experience in public relations and communications, Lauren and Stanislava, and with four years within the agency, most recently held the role of Senior Communications Consultants. In their new roles, Lauren will lead a portfolio of healthcare, technology and industry clients and focus on expanding the healthcare division in the agency while Stanislava will handle all banking and finance clients while providing quality marketing and PR services.

“Lauren and Stanislava are ready for their extended leadership roles that include driving agency business growth and servicing clients’ diverse communication needs across Middle East,” says Sawsan Ghanem, Managing Partner, Active DMC. “I believe the road to successful growth and expansion is to focus on nurturing the talent from within and supporting leadership opportunities. Lauren and Stanislava possess a strong can-do attitude and complement each other. We look forward to seeing them assume their new senior roles and achieve further great results for our clients, partners, team and agency.”