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House of Comms welcomes new Associate Director

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Dubai-based integrated communications agency, House of Comms has appointed David Brady to the role of Associate Director. With 16 years of experience in brand PR, David previously worked with freuds in the UK as Senior Account Director and Consumer Team Head before moving to the UAE, and most recently working with Edelman DABO as Associate Director. In his new role, he will join the senior management team and focus on developing strategies for the agency’s expansion across the region. He will also provide senior counsel for the agency’s portfolio of clients including Spinneys, Costa, MMI and DTCM.

“I am a big believer in culture and creativity,” says David. “House of Comms places a huge amount of value on these aspects of agency life too, so joining their senior team was an absolute no-brainer for me. With an enviable client roster and a clear mindset for integrated campaigns, I can’t think of a hotter shop to be with right now.”

Bauer Works welcomes Vineetha Menon

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Bauer Works has appointed Vineetha Menon to the role of Digital Editor. Vineetha has worked with several local media brands including Aficionado, Dubai Calendar and ITP Media Group’s publication, Time Out Dubai. She most recently worked with NPI Media as Senior Editor, where she worked across the Concierge luxury and lifestyle portfolio. In her new role, she will work with the content team at the Department of Tourism and Commerce Marketing (DTCM) for VisitDubai.com and related channels with the aim of ensuring visitors remain up to date on the best places to eat, where to shop, things to do and what to experience while in Dubai.

“I am thrilled to join the team at Bauer Works, working in-house with the DTCM team,” says Vineetha. “As Digital Editor, I look forward to presenting the very best for visitors to see and experience in Dubai with a focus on ‘always-on’ content.”

New appointment at Bauer Works

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Bauer Works, part of Bauer Media has appointed Michaela Williams to the role of Digital Content Creator. Michaela previously joined Bauer Media Australia in 2010 and later moved to Dubai, where she worked in-house as Acting Editor at ITP Media Group’s publication, Stylist Arabia and then with Bauer Works as a freelance contributor. She currently works as a freelance Beauty Writer for GN Publishing’s titles, Citizen K Arabia and Friday. In her new role, she will rejoin Bauer Works team part-time and work on visitdubai.com as well as on its multi-media and content channels. She will also provide coverage on the best things to see, do, taste and buy in Dubai with a focus on as-it-happens content.

“After previously working in-house for Bauer Media Australia and then freelancing for the media group from Dubai, I’m thrilled to have the opportunity to rejoin Bauer Works and to work with the dynamic DTCM team,” says Michaela. “I’ll be spending three days a week covering the best things to see, do, taste and buy in Dubai, with a focus on as-it-happens content dedicated to this extraordinary city.”

Global instagrammers to film #MyDubai Trip series

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12 globally recognised instagrammers are to visit Dubai over the next four weeks to experience the Emirate through the eyes of its residents, each following a tailor-made itinerary created by 12 influential Dubai-based Instagram users. Their experience will collectively form the #MyDubai Trip series, which is being produced in partnership between Dubai Department of Tourism and Commerce Marketing and Qabeela New Media.

The selection of 24 instagrammers – globally and Dubai-based – was conducted through two competitions earlier this year, during which 40 international Instagram users and 30 Dubai residents campaigned for votes. The visiting instagrammers will be joined by Mohamed and Peyman Parham Alwadhi, Co-Founders of Qabeela New Media and Co-Hosts of Peeta Planet, and will guide the visitors throughout their #MyDubai Trip.

Featured international Instagram participants include – Garth Pon and Craig Howes from South Africa, Danny Zappa and Paulo Del Valle from Brazil, Christina Santoso and Daris Cahyadi from Indonesia, Seo Ju Park, Virgina Navarro and Saul Aguilar from Mexico, Devrim Ates from Turkey, Ahmad El Abi from Egypt and Abdulaziz Al Duwaisan from Kuwait.

The individual itineraries have been curated by Anas Bukash, Managing Partner of Ahdaaf Sports Club, Herald Herrera, Network Engineer and Manager of @igersdubai community; Ienobu Kaneko, entrepreneur and social media influencer; Kanu Al Kendi, Emirati stand-up comedian; Karen McLean, Blogger at Secret Squirrel Food; Khalid Al Ramsi, IT student and designer; Max Stanton, Consumer Market Knowledge Manager at Procter and Gamble; Muneera Al Tamimi, Co-Founder of Turba Studios and Co-Founder of Tamashee; Nouraldin Al Yousef, television presenter and media personality; Omar Samra, Founder and CEO of Wild Guanabana; Samantha Wood, freelance journalist, communications consultant and food blogger at foodiva.com and Sharifa Badri, marketing graduate and social media influencer. 

By creating the #MyDubai Trip series, Qabeela New Media is the latest company to join the #MyDubai initiative, launched in January of this year by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai. The winning Instagram users will begin to arrive in Dubai from mid-September for a period of three or four days each, with the last arriving in mid-October. The #MyDubai Trip series is scheduled for online broadcast between November 2014 and January 2015.