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DMF 2015 & MENA Digital Awards agenda announced

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The fourth annual Digital Media Forum (DMF) 2015 is set to focus on rapid advancements in digital technology and its application in the region’s marketing sector, taking place on March 24, 2015, at The Westin hotel in Dubai. Held under the banner ‘Digital Technology: Bringing the Future Closer,’ DMF 2015 will assess the influence of the evolving digital landscape on businesses, brands and consumers in the region and examine the challenges it presents moving forwards. The event will host an array of renowned speakers and international experts from well-known marketing organisations in Europe and the US.

“The last decade has witnessed seismic changes in business, society and marketing,” says Najla Semaan Mazboudi, Managing Director of SpotOn, Owner and Founder of DMF. “If this is any indication of the future, the next few years will encompass more changes than the past decade alone. Triggered by advancements in technology and changing consumer adoption habits, the digital universe is taking a central role in every facet of our lives.”

Specific topics under the DMF banner this year include: ‘rise of the user architect,’ ‘social commerce vs. e-commerce,’ ‘rise of the content officer,’ ‘harnessing the power of big data analytic in building business and brands’ and ‘the future of search and social media algorithms in the changing landscape of communications.’ Presenters are chosen for expertise in their specialised area of the digital sector.

The 2015 MENA Digital Awards Ceremony is to take place at the same venue on the evening of March 25. Regarding this, Najla adds, “The MENA Digital Awards is the only marketing industry awards programme in the region that focuses solely on the digital sector. It was established last year to honour success and excellence in the sector, thereby helping to promote the best in digital marketing planning, creativity, innovation and effectiveness. Our jury this year is composed of 14 international industry experts who will be lending their vast knowledge and experience in the judging of various categories.”

Full details and information on registration can be found at www.digitalmediaforum.me.

Jeddah to host Digital Media Forum 2015

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Jeddah has been appointed as the venue for the annual Digital Media Forum (DMF), to be held January 21-22, 2015, at the Park Hyatt Jeddah. Industry professionals, digital experts and industry leaders from the wider MENA region and globally will discuss the challenges faced and the dynamics in their respective markets, as well as examine the digital powers that are driving the future of media and what it takes to ensure fast market growth.

“We are delighted to bring the Digital Media Forum to the Kingdom of Saudi Arabia for the first time, especially since the country has a predominantly young population that has made digital communications and social media a vital part of their everyday lives,” says Najla Mazboudi, Managing Director, SPOTON Media Services and Events and Founder, Digital Media Forum. “Also, it is the region’s biggest market, as the Kingdom’s huge commercial and retail sectors have been quick to adopt digital media platforms to reach out and get close to consumers. Building on the success of our four previous events, DMF 2015 will be a fully integrated forum that presents the latest developments in digital media and offers delegates the opportunity to engage and network with each other.”

Among the topics on the agenda for DMF 2015’s day one will include: digital customer service experience; challenges to implement a global practice; mobile: from footprint to footprint, and a panel discussion on coping with the speed of digital development. Day two will include a presentation on how to integrate different digital media platforms for a successful marketing strategy; a presentation on a consistent measurement of audiences across platforms as the precondition for a successful marketing strategy and a panel discussion on delivering the ‘right’ digital experiences.

Founded in Dubai, the Digital Media Forum Jeddah 2015 is supported by a number of sponsors, including Jeddah Chamber of Commerce and Industry, Digital Media Services (DMS) as Strategic Partners and Dotmena as Gold Sponsor. TRACCS is the PR partner for the event in Saudi Arabia.