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Image Nation partners with Discovery

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UAE-based content creators Image Nation has partnered with Discovery Communications to launch a new Arabic channel, Quest Arabiya, for the Middle East and North Africa.

Quest Arabiya will broadcast 24 hours a day, target Arab men aged between 16-44 years of age and will focus on male-oriented factual and reality programmes that are a combination of regionally-produced original material and Arabised content from Discovery’s library of non-fiction shows.

“In partnering with Discovery to launch a new TV channel in the Middle East and North Africa, we are doing what Abu Dhabi does best – marrying world-class expertise with regional knowledge,” says Mohammed Al Mubarak, Chairman, Image Nation Abu Dhabi. “Quest Arabiya will provide a needed boost to the private media sector in the UAE as we will be commissioning more content than ever before and producing at the highest international standards.”

Andrei Grigorescu promoted at Discovery Networks

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Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA), a division of Discovery Communications, has appointed Andrei Grigorescu as Senior Ad Sales Director Emerging Business. Having joined Discovery in 2010, Andrei most recently served the past two years as Commercial Director for Fatafeat, Discovery’s number one food network in the Middle East. Prior to this, Andrei oversaw Discovery’s advertising sales operations in South East Europe, managing a commercial portfolio of six channels.

Based in Dubai, Andrei will now head the recently created central hub for Discovery’s Middle East-based advertising sales, starting with the launch of local advertising on Discovery’s two flagship Pay-TV channels – Discovery Channel HD and TLC HD – from January 1, 2015. He will also oversee the relationship with Premier Solutions Media, Discovery’s exclusive advertising sales representation company in the region, charged with selling commercial airtime on Discovery Channel HD and TLC HD, as well as securing sponsorship opportunities from Pan Arab advertisers.

“Andrei is the best person to lead our one-stop-shop for Pay-TV and Free-To-Air advertising in the MENA region,” says James Gibbons, SVP Country Manager Emerging Business, Discovery Communications. “He has a wealth of international experience and has been heading ad sales for Fatafeat over the past two years with stellar results. In this wider role, he will partner with our international advertising sales division in London and deliver pan regional solutions to clients in the Middle East and North Africa regions.”