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Omnicom Media Group MENA partners with digital analytics firm

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Omnicom Media Group has extended its partnership with digital analytics company, Moat, to the Middle East. Aiming to provide greater transparency in measurement and performance, Omnicom Media Group, the media services arm of Omnicom Group Inc. has been collaborating with Moat since 2014.

“This value of extending the partnership with Moat was obvious to us from the beginning,” says Dimitri Metaxas, Regional Executive Director-Specialist Companies, Omnicom Media Group MENA. “Its benefits extend to all parties within the industry, as it allows us to better understand all the measured parameters and deliver a tangibly stronger performance. This alliance helps us move into a new era of measurement, ensuring that publishers and media partners are well-aware of our commitment towards the brands and businesses that our agencies represent. This is the latest step we’ve taken to enhance our clients’ marketing and business performance better.”

Changes to Omnicom Media Group leadership

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Omnicom Media Group Middle East and North Africa (MENA) has named new leaders for its analytics division, Annalect, as well as its programmatic trading desk, Accuen. Both companies will now report to recently promoted Executive Director of Specialist Companies, Dimitri Metaxas, who will be managing Resolution as well as Annalect and Accuen. Raouf Ketani has also joined Annalect MENA as Business Unit Director, from Annalect UK, where he will be working closely with the analytics and audience measurement specialists at OMD and PHD and the team at Annalect.

Matyas Csendes has been welcomed to the Omnicom group as Head of Accuen and he will be bringing with him over 10 years of digital marketing experience to elevate the role of the trading desk and enhance clients’ programmatic executions. Accuen also welcomed Bushair Muhammadunni to the role of Head of Inventory, a newly created role in which he will focus on improving the variety of publishers with which the group works.

“There is much demand for these services in which we have invested heavily over the past decade,” says Dimitri. “Raouf, Matyas and Bushair are here to stimulate further growth with their expertise in their respective fields. The industry’s use of data and automation will keep on rising. Hence, we will increase our momentum and dedication to these areas to provide our agencies’ teams with the best capabilities for future-proofing their clients’ businesses.”

Resolution MENA launches Current@Resolution

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Omnicom Media Group’s Resolution MENA, the global network specialising in performance and content marketing services, has launched Current@Resolution, a social marketing solution for brands. Current@Resolution provides consolidated live insights from paid, owned and earned (POE) sources to ensure brands capitalise on public sentiment with timely, relevant and engaging content.

Current@Resolution enables historical, real-time and predictive analysis to be conducted across brand, competitive and category-based metrics. It allows brands to turn real-world events into rapid response marketing opportunities and business results through rapid response content creation, supported by creative and speciality agencies across the Omnicom Group. Current@Resolution also facilitates the amplification of content, supported by core integration of real-time social media planning and buying services, as well as the use of unique data, social performance reporting and analytics.

“While marketers understand the value of data, many struggle to measure and synergise a range of varying data points,” says Dimitri Metaxas, Managing Director, Resolution MENA. “It’s also a common challenge to unify traditionally standalone disciplines. Current@Resolution brings together paid media and content marketing teams to work in a cohesive, intelligence-based environment. It ensures that key content opportunities are correctly evaluated and maximised.”