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Spark Foundry partners with AstroLabs

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Spark Foundry, part of Publicis Media has partnered with AstroLabs. Founded in 2013, AstroLabs is a co-working agency and learning academy for digital technology companies in the UAE. The partnership will deliver a programme called Transformational Upskill to Spark Foundry clients across the region.

“Our partners and our talent are the two most important assets in our business and our partnership with AstroLabs was set up with the objective to nurture both,” says Alain Brahamcha, Spark Foundry MENA, CEO. “In today’s landscape we need to continuously evolve and acknowledge that the only constant is change.  Positive change which has put transformation as the core driving force behind the evolution of our clients’ business and ours.  I’d like to thank AstroLabs for their support and our client partners for acknowledging the importance of this collaboration and allowing us to be the catalysts in their business transformation.”

Starcom makes new appointment 

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Starcom, part of Publicis Media, has appointed Racha Makarem to the role of Regional CEO. With over 15 years of experience in the agency, Racha previously worked as Head of the Analytics and Insights Practice and most recently held the role of Managing Director of the Data Science Practice. In her new role, she will elevate the passion and collaborative spirit of Stardom to drive change while also continuing to build the agency’s deliverables against the increasing demand for data.

“Over the past 15 years, my expertise has been in helping our clients solve complex business problems from the lens of the consumer, mining data and delivering actionable insights,” says Racha. “Previously, as the head of the Publicis Media Data & Science Practice, my role was to build this expertise across our network and client teams, fueling marketing transformation in an age where data is prevalent.  In my role as CEO, I will accelerate this momentum, ensuring that we continue to shape the industry.  My priorities, leading Starcom, the Human Experience Company are; to work closely with our clients to create real solutions that accelerate their growth, to leverage actionable data and technology to deliver marketing transformation, and to invest in our people who will drive the capabilities around data, technology and performance to propel the growth of our clients business in today’s digital economy. We have never faced a more dynamic time to be in our business and I’m excited to be at the helm of Starcom, leading into tomorrow.”

Publicis Groupe introduces Marcel

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Publicis Groupe has unveiled Marcel in the Middle East. Named after the Founder of Publicis Group, Marcel is an artificial intelligence powered innovation that aims to transform the organisation from a holding company to a platform, creating the first truly borderless and frictionless enterprise workforce. Marcel connects Publicis Group’s 80,000 employees and will completely reinvent the way they work.

“We have broken the divide between data, creativity and technology – we are breaking the barriers between talent and opportunity with Marcel,” says Arthur Sadoun, Chairman and CEO, Publicis Groupe. “Marcel is the proof of our commitment to our people, our clients and our industry. We will be a force for good, by leading the change.”

Mediavest | Spark rebrands globally

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Global media agency, Mediavest | Spark, part of Publicis Media has rebranded as Spark Foundry. The rebrand aims to develop talent and focus on the growth of the agency’s client list as well as reflect its continuous growth beyond the parameters of media to include analytics, technology, innovations, insight, content and commerce.

“The talent we have assembled are passionate about our startup spirit and with this rebrand and the strengthening of the Spark Foundry global network each market across the MENA region will further be empowered to bring to life our unique proposition,” says Alain Brahamcha, CEO, Spark Foundry Middle East.

Ali Nehme promoted at Publicis Media

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Publicis Media, part of Publicis Groupe has promoted Ali Nehme to President of Innovation and Commerce, EMEA starting September, 2017. Ali joined Publicis Groupe in 2008 as a part of Starcom Mediavest Group and most recently held the position of Chief Strategy Officer at Publicis Media, where he oversaw the development and execution of the agency’s vision and strategy. In his new role, he will work with the leadership team in the region to accelerate growth and report to Iain Jacob, the CEO of Publicis Media EMEA, as well as continue to report to Steve Parker, the CEO of Publicis Media Middle East. He will also be responsible for driving an innovation agenda for the agency with a primary focus on strengthening and building an e-commerce strategy and roadmap to ensure scaled solutions across all markets in the EMEA region.

“Ali is an incredibly talented, dynamic and accomplished leader and his impressive track record demonstrates his ability to identify new opportunities to drive tangible business results for our agencies and clients,” says Iain Jacob, CEO, Publicis Media, EMEA. “Commerce is a critical area of future growth for our business and I look forward to working with him as he builds on the momentum he’s already achieved in the Middle East.”