Dentsu Aegis Network – The Media Network

Tarek Daouk joins Dentsu Aegis Network

March 29, 2018/in Featured, Movers & Shakers /by Suad Ashimi

Dentsu Aegis Network has appointed Tarek Daouk to the role of CEO – MENA. Daouk previously worked with Spark Foundry as Regional Managing Director – MENA, where he provided content marketing strategies for brands such as P&G, Visa and Mars, and most recently worked with Starcom Middle East where he held the role of CEO. In his new role, he will work on accelerating Dentsu Aegis’ growth in the MENA region as the organisation delivers integrated solutions across creative, media, data and content. He will also play a critical role in mobilising the existing strategy of growth through mergers and acquisitions.

“I am delighted to be joining Dentsu Aegis Network at such an exciting time,” says Tarek. “I was drawn to Dentsu Aegis’ high performance culture and its commitment to help clients achieve their business goals. I am looking forward to building on the existing success in the region, as well as leading the business in achieving its ambitious agenda.”

Dentsu Aegis and M21 form new partnership

March 21, 2017/in Featured, Regional News /by Suad Ashimi

Dentsu Aegis Network has appointed full service agency, Media 21 (M21) as its exclusive partner and representative in Oman. The partnership will see M21 offer communication services such as media planning and buying, creative, events, media production, digital and social media to Dentsu Aegis’s clients in Oman. The new appointment will also serve as a part of Dentsu Aegis’s expansion plan to offer its communication solutions to its clients across the region.

“This partnership is another important step in continuing our expansion across the Middle East,” says Ramzi Haddad, Managing Director – Emerging Markets, Dentsu Aegis Network. “M21’s extensive experience and understanding of the media landscape in Oman and breath of services makes them the perfect partner. We are confident that we will begin to see significant growth in ad spends in Oman – particularly in the digital space, so we want to make sure we are ready.”

iProspect MENA appoints Regional General Manager

February 13, 2017/in Featured, Movers & Shakers /by Shelly Mistry

The Dentsu Aegis Network digital performance agency, iProspect has appointed Iyad Tibi to the role of Regional General Manager. With over 14 years of digital experience, he was previously Search Director at iProspect and most recently head of Reprise Media MENA. In his new role, Iyad will be responsible for the agency’s evolution by diversifying and developing its service offering as well as driving regional expansion.

“We are excited to have Iyad back with iProspect,” says Michael Nederlof, CEO, Dentsu Aegis Network MENA. “His extensive experience, collaborative leadership style and entrepreneurial business spirit will be a great asset in our capability progression and expansion plans for iProspect MENA.”

Carat to handle account for International bank

January 5, 2017/in Account win, Featured /by Suad Ashimi

Global media agency, Carat, part of Dentsu Aegis Network has won an account from its Singapore office to handle all business and media operations for Standard Chartered Banks across the Middle East and North African region. With a presence in 67 countries, Standard Chartered Bank has operated in markets across Asia, Africa and the Middle East. Carat will act as the global media strategy, planning and buying business partner for Standard Chartered Banks to lead it out of Singapore across the Middle East and North African markets.

“We are very pleased to start the year with the win of this prestigious account out of our Singapore hub for the global Carat network,” says Sean O’Brien, CEO, Carat APAC. “We’re looking forward to working with the team at Standard Chartered Bank and their agency partners.”

iProspect launches in KSA

December 6, 2016/in Featured, New Launch /by Shelly Mistry

Digital performance agency, iProspect has launched a new operation in Saudi Arabia. Part of Dentsu Aegis Network, the new agency headquarters will be located in Jeddah with support from the Dentsu Aegis team in Riyadh as well as the iProspect Hub office in Dubai. Headed by Digital Performance Director, Ruark Williams, the agency aims to introduce a wide range of digital marketing services to the Saudi market.

“As the second largest Middle Eastern market, Saudi Arabia presents a huge opportunity,” says Ruark Williams, Digital Performance Director, iProspect. “Digital spends have increased by more than 200% from 2015 to 2016 with continued exponential growth predicted moving into 2017 and beyond. The momentum highlighted the need for an on-ground presence of digital specialists who are able to proactively educate the market and ensure our clients are getting real ROI across all digital platforms.”

Emily Churchill-Owen joins John Brown Media

October 27, 2016/in Featured, Movers & Shakers /by Suad Ashimi

John Brown Media, part of Dentsu Aegis Network, has appointed Emily Churchill-Owen to the role of Deputy Editor. Emily most recently worked with The Media Network as Editorial Assistant and in her new role will be assisting Editor Lily Lawes in compiling the monthly Emirates Inflight entertainment (ICE) guides as well as working on creative ways to incorporate content that will engage and be of interest to the Emirates audience of passengers.

“I’ve had a fantastic time working for The Media Network,” says Emily. “I’m hugely excited to be joining John Brown Media and I can’t wait for the new challenges this role will bring.”

Dentsu Aegis Network acquires gyro

July 26, 2016/in Account win, Featured /by Suad Ashimi

Media and digital communications agency, Dentsu Aegis Network, has acquired gyro, an independent global creative agency dedicated exclusively to business-to-business (B2B) marketing, to create a fully integrated global B2B powerhouse. Launched in 1999, gyro’s Dubai office has worked with a variety of brands including EMAAR, Jumeirah, Emirates NBD and Fed Ex. Dentsu will now add B2B offering to its product portfolio in the region and focus on the growing marketing sector following the acquisition.

“The B2B communications sector is relatively underdeveloped in the MENA region and we are looking forward to working with gyro to help businesses navigate the complex landscape and develop the right insights, strategies, approach as well as execution across every part of the customer’s journey,” says Michael Nederlof, CEO, Dentsu Aegis Network, MENA.

Christopher Becker, Global CEO and COO, gyro, adds “With Dentsu Aegis acquiring gyro, a major global strategic vision is coming together. Together, we are in the perfect position to lead and accelerate the much needed reinvention of the B2B space through the total integration of creative, media and technological power. Teamed with Dentsu Aegis, gyro will offer even more value to our great client partners and bring bigger wings to achieve their goals and dreams. Together, Dentsu Aegis and gyro will reinvent the way we see, consume and feel advertising in the business-to-people space.”

Posterscope to collaborate with OAG

August 31, 2015/0 Comments/in Regional News /by Emily Churchill-Owen

Out-of-home communications agency network Posterscope – part of Dentsu Aegis Network – will collaborate with OAG, specialists in global airport and airline data and analysis. This collaboration, based on and supported by data from OAG, will give Posterscope and its clients access to a wealth of travel data with the aim to help better plan airport campaigns and more efficiently target passengers in the airport environment.

“We are very excited to add this new data tool to our product portfolio,” says Abdallah Saab, General Manager, Posterscope MENA. “As the region’s first and only airport specialist, we will now have access to a huge wealth of data that will help us to continue delivering intelligent communications solutions to advertisers wishing to use out-of-home media in airports. Our analysis of this data will enable better planning of airport campaigns as well as live, accurate reporting.”

Dentsu Aegis Kuwait partners with Views

August 25, 2015/0 Comments/in Regional News /by Emily Churchill-Owen

Dentsu Aegis Network in Kuwait has partnered with Views Communications. With offices based in Kuwait City, Views Communications will be responsible for the media planning and buying requirements of Carat and other Dentsu Aegis Network clients in the country. Views Communications is a full service agency that spans media planning and buying, creative, PR and activation, and was founded in 2010. The new partnership will see the team, lead by Karim Bitar, CEO of Views Communications, working on existing clients, Carat regional clients including GM, Total, BA and Pringles, as well as new prospects.

“This partnership is another important step in continuing our expansion in the Middle East and with Karim’s extensive experience and understanding of the media landscape in the market, we’re confident that we’ll see significant growth in Kuwait,” says Michael Nederlof, CEO Dentsu Aegis Network MENA.

Karim adds “This really is an exciting time for our team and it is a sign that a global player in the media space sees Kuwait as a market worthy of a significant presence and this kind of investment. We are looking forward to working with clients across the Middle East and beyond.”

Vizeum MENA wins PUMA campaign

August 24, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Vizeum MENA has won the account to cover all media buying and planning for an upcoming PUMA campaign. The agency, part of the Dentsu Aegis Network, will offer the sports brand an integrated approach to communications planning, beginning with the new brand campaign launching in September, called PUMA Pact – No Matter What. Vizeum MENA will manage the account from its UAE office, but will coordinate with its network to plan campaigns across the MENA Region.

“Vizeum’s thinking around audience-centric planning and an inherently digital strategic approach is going to provide us a strong platform to achieve our business goals,” says Abdalhamid Oraibi, Head of Marketing, PUMA Middle East. “We have a great opportunity here to deliver a bold and engaging consumer strategy with Vizeum.”

Anouk Bondroit, General Manager, Vizeum MENA, adds “We are thrilled to have been appointed to work with PUMA and particularly, to be helping them to engage with their audience in a meaningful and enduring way. Media in the Middle East is converging and we are excited to help PUMA remain ahead of the curve and dominate within the digital space.”

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